Tony Robbins once said: If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results. Perhaps you want to know what the social media marketing pros are doing today. It is not terribly hard to answer those questions. We’ll share with you how Netflix loyalty marketing does it.
Related: Adapting to Major Changes in the Social Media Climate
Keeping up with the latest in social media tactics is not always easy, but always a worthy thing to do for your small business.
How well have you done with the technique?
Social media has provided marketers with some powerful new tools. They are global, potentially viral, and free.
Businesses will often have entire teams dedicated to communicating with followers and will spend a significant chunk of their budget acquiring new leads from the Internet.
But not all of us can afford this approach, can we?
From blogging to pay-per-click advertising, there are plenty of other ways to establish a social media presence. Most businesses will use multiple techniques in order to maximize results; however, as the years go by a new form of marketing has emerged; viral marketing.
Marketing for small to mid-sized businesses is a different animal than it is for big brands.
For the former, the cost is always a factor, they insist on measurable results (even if their metric is as vague as “Do we think it worked?”), and creativity usually takes a second place to cost-effective, day-to-day manageability.
And yet, whether you are Millifiore Skin Care, Black Tulip Restaurant, or Coca-Cola, the challenges are much the same: To grab prospects’ attention; re-explain quickly and memorably how you make life better, and give them good reasons to buy now.
No matter how many zeroes appear on your marketing invoices, there is never enough money to reach the market the way you’d really like to, so all businesses need to experiment with new ways to reach their target markets.
Here are some novel ways to grow small business brand loyalty:
Loyalty marketing … how social media is impacting marketing
Netflix loyalty marketing … social word-of-mouth
Social media enables consumers to generate and tap into the opinions of an exponentially larger universe.
While word-of-mouth has always been important, its scope was previously limited to the people you knew and interacted with on a daily basis.
Social media has removed that limitation and given new power to consumers.
Netflix loyalty marketing … hyper-informed consumers
Social media is transforming the way that consumers across the globe make purchase decisions.
Consumers around the world are using social media to learn about other consumers’ experiences, find more information about brands, products and services, and to find deals and purchase incentives.
Netflix loyalty marketing … opportunity for engagement
Consumer attitudes toward advertising on social media are still evolving.
Though roughly one-third of social media users find ads on social networking sites more annoying than other types of Internet advertisements, research suggests that there are opportunities for marketers to engage with consumers via social media.
More than a quarter of social media users say they are more likely to pay attention to an ad shared by one of their social connections.
Additionally, more than a quarter of consumers are ok with seeing ads on social networking sites tailored to them based on their profile information.
Nielsen and NM Incite’s Social Media Report provides some insight into what is driving our collective, global obsession with social media.
In the following paragraphs, you’ll get a more detailed snapshot of what is helping to power the continued growth of social networking around the world.
How consumers’ social media behavior is evolving, and how these changes impact the way brands and consumers engage through social networks.
Don’t stand by while your competitors beat you to new customers. Grow a loyal fan base outside the store.
Netflix loyalty marketing … here’s how to do it:
Capture customer hearts in the first 30 seconds
What are you doing to make their first 30 seconds on your platform extraordinary? If you can’t answer this question, you need to start here.
First impressions are everything, aren’t they?
Small business brand loyalty … strike an emotional chord
Make them feel something. If you want to grab my attention on social media, make me laugh. Make me cry. Make me feel something, anything.
When I have a super busy day and I am engaging customers, I have no choice due to the amount of them and time constraints but to choose where and when I am going to respond.
It is an easy choice for me. I respond to the people who grab my attention.
The people who are nice, who make me feel good. The people who are genuine. The people who make me laugh. Pull an emotional chord.
Don’t send snarky tweets trying to get attention. Most people can see right thru the snark and won’t respond. I ignore the trolls and the folks looking only for attention.
Be genuine and offer something of emotional value.
Netflix loyalty marketing … partner with complementary brands
Contests and giveaways are standard tactics on social media for retail brands. You can overcome this challenge through some creative thinking. Find complementary brands that fit with your objectives … say for contests.
You can also retweet content on Twitter and likes Instagram photos of complementary brands that promote something related to your products and services.
Customer loyalty is the goal.