If you want to improve your website and get more visitors, it’s important that you prioritize your mobile marketing strategy. Boosting mobile SEO is essential for your small business and can have a big effect on your digital marketing results.
In this article, we’ll list the top 10 mobile SEO tips that small businesses need to know.
Understanding the Importance of Mobile SEO
Mobile search engine optimization (SEO) is a method of improving a website to boost its ranking in search engine results pages.
While standard SEO tactics exist for improving site performance on both desktop and mobile versions, mobile SEO techniques specifically work to optimize a site for mobile devices. By using these techniques, it will be more likely that you’ll get more visitors to your site who are using smartphones or tablets.
Mobile devices and tablets use different input methods and have different screen sizes than computers do. A website that works well and looks great on a desktop, won’t necessarily be the same on a phone or tablet. Ideally, your website should work well for all types of devices that access it.
However, keep in mind that Google prioritizes mobile devices in search results these days. This means that if you want your site to get lots of visitors, then first-of-all, you’ll want to ensure that your site is optimized for mobile devices.
By using mobile SEO techniques, you’ll give your website a boost. As a result, your website will have higher search rankings and you’ll end up getting more mobile visitors to your site.
How to Boost Search Rankings With Mobile SEO
Improving your mobile SEO consists of a variety of different things. Here are a few of the ways you can improve the performance of your site on mobile devices and improve mobile SEO.
1. Improve Website Speed and Performance
One of the biggest parts of improving mobile SEO is ensuring that your site has great speed and performance. You should use an online tool such as Google PageSpeed Insights to check the speed of your site and see how quickly or slowly your pages load.
Slow page speed will prevent your website from being shown as often in search engine results, so you need to do everything you can to improve it.
Improving speed may include upgrading your web hosting, enabling browser caching, minifying code, or compressing images on your site. Whatever you can do to improve site speed is well worth it for improving your SEO on mobile devices.
2. Use Responsive Web Design
One of the best things you can do to improve mobile SEO is to start using mobile responsive web design.
With responsive web design, the content and layout of your website will automatically resize itself based on the type of device that is being used to access it. This allows mobile users to have the best experience possible when accessing your site and will also encourage Google to show your site to visitors more often.
By utilizing responsive design, you’ll improve your mobile SEO significantly and will improve the user experience as well.
3. Prioritize a Great User Experience
To effectively start improving mobile SEO, you need to make the user experience a key part of your strategy. Using a responsive design and optimizing site speed can both help in improving the user experience, but there are other things you can do as well.
Ensuring that users have an easy time navigating your site and reading fonts on your pages can help.
You should be sure that you use a simple and easy navigation menu that can be clicked on easily, even on a small device. You should also reduce the need for a user to pan or zoom to read content or access parts of your site.
4. Consider Mobile Search Behavior and Keywords
Another thing that you can do to improve your site’s mobile design and get more search traction is to put more focus on keywords that are likely to be searched for on mobile devices. To do this, you’ll need to think about the intent of a search engine user carefully.
For example, many mobile searchers are looking for goods or services quickly. They may be searching for a term such as “restaurants near me” to find a place to eat. Additionally, mobile searchers tend to use very short phrases and queries when searching on mobile devices when compared to using desktop devices.
Be sure to keep the specifics of mobile search behavior in mind. Try to incorporate some keywords that take the intent of mobile searches into consideration.
5. Avoid Common Site Errors
When optimizing your website for mobile devices, you should keep an eye out for any major errors that can affect mobile usage.
By using website analysis tools, you can find out about any problems that your website has that could be causing it to have poor performance. 404 errors, JavaScript and CSS errors, and unreadable images can all harm mobile SEO.
On top of this, remember that you should also avoid using pop-ups or flash content in your mobile site design since they can negatively affect mobile usability.
6. Optimize Content For Mobile Devices
To make the most of mobile users, you need to optimize your content with mobile devices in mind.
To help with this, you should ensure that all headers and titles are as short as possible. You should also divide content into smaller paragraphs to improve readability.
You should also be sure that you’re using videos that will work well on mobile devices and optimizing images. Highlighting important information in content can also be helpful for improving mobile readability and ensuring that your SEO will improve.
7. Make Use of Local SEO Techniques
Since many mobile users are looking for information about local goods and services, it’s important to optimize your website for local search as well. If you have a local small business, you’ll want to combine local SEO tactics with mobile strategies to get the best results.
For example, optimizing local SEO will include using more keywords that include “near me” or your city name. It will also include claiming your Google My Business (GMB) page and verifying business information across social media platforms and online directories.
It’s also important to build more trust with Google. Be sure to check out http://seojet.net/blog/homepage-seo/ to learn how.
8. Build a Social Media Presence
Another great way to improve mobile SEO is to make better use of social media.
Be sure your business has social media pages and that you’re sharing any content that you create on your profiles. You should also be sure that all mobile content has sharing buttons on it. This will make your content easier for site visitors to share on their favorite social media sites.
The more your content is shared on social media, the more likely it will be that Google will recognize the importance of your content and start showing it to more web searchers.
9. Don’t Forget Voice Searchers
When optimizing your site for mobile devices, you should also be optimizing it for voice search as well. Many voice searches will be performed on a mobile device, so make sure that you’re taking this into consideration.
One of the best ways to make use of this information is to reconsider how you create and optimize content. When using voice search, many users will phrase their searches as a question.
Because of this, it’s a good idea to add more questions and answers to your website content and to add more FAQ sections. You can also target keywords in ways that people will be more likely to search for with their voices.
10. Track Mobile SEO Results
If you want to be the most effective at mobile SEO, then you need to be sure that you’re tracking your results and monitoring the performance of your site.
There are many premium SEO tools online that you can use to help with this, but there are also some great free ones as well. Simply using Google Analytics and Google Search Console can help you to track your mobile SEO efforts.
Be sure that you’re paying attention to the tweaks and changes you’ve made. If you notice that a particular page is getting a lot of traction, be sure that you understand why and try to replicate it on other pages as well.
Improving Your Website With These Mobile SEO Tips
If you want your small business to get better results online, you need to prioritize mobile SEO. Be sure to make use of these mobile SEO tips if you want to get more website visitors.
In search of more SEO and digital marketing tips? Browse through our blog now to discover more useful SEO and marketing articles.
