In this day of maximum information growth, there is no shortage of good marketing blog topics blogs on any topic. The difficulty is finding the few that can teach you the most in the least amount of time.
Many fancy themselves a “content marketer” or a “social media expert.” And many can be a very large number, on the internet. And you have just low to average knowledge on any subject, it can be very difficult to pick the winners from the losers without wasting a considerable amount of time. Time that we cannot afford to waste.
We recently came across a NewsCred list of 30 of the best content marketing blogs and newsletters around so that you don’t have to spend time differentiating the good from the bad. A certainly appreciate all of their hard work.
Social media is constantly growing and evolving.
So is the way we use it in business and as marketers.
Following blogs that discuss social media and social media marketing is a great way to stay up-to-date with these changes in how social media is being run and used so that you can utilize it in the most productive way.
I have a list of 6-8 blogs that I now follow, with 5 overlapping the NewsCred list. I can’t follow any more than 6-8. So using this list to decide which 3 of the 25 are better than the 3 currently on my list is a daunting task. So, if I am going to take it on, I must share my process and my results.
Without further ado, here is Newscred’s and my analysis of 10 blogs I had never heard of. Note that not hearing of a blog is not a negative for me. I spend my time reading from my list and are not too curious when I do bump into new blogs. Lets get started:
Without further ado, here they are our favorite blogs and newsletters.
Marketing blog topics … Quiksprout
Neil Patel, founder of KISSmetrics, Hello Bar, and Crazy Egg, has one of the most entrepreneurial-minded blogs in the content marketing space. Neil’s insights are packed with tips from someone who has successfully started and marketed some big-deal organizations, as well as having lots of experience on the consulting side.
Marketing blog topics … MailChimp
Let’s not forget email marketing. It’s not a surprise that MailChimp has our favorite blog for email marketing, including some cool examples of what they’re doing for clients. Their case studies provide serious inspiration, and will motivate even the most hesitant to get on the email marketing wagon.
Marketing blog topics … Buffer
The social media scheduling and analytics platform has quite a buzzy little blog. It’s hugely entertaining with content that is actually useful and not clickbait-y. It’s a hotbed of social media know-how that can guide the more social-shy among us while also remaining relevant to the most experienced social media experts.
Marketing blog topics … Content Marketing Institute
Self-described Content Marketing Evangelist and author Joe Pulizzi founded Content Marketing Institute, a blog for brand marketers before anyone else had their content marketing training wheels off. Pulizzi has been using the term “content marketing” since 2001, long before it became a household name, and his company hosts Content Marketing World, the largest content marketing event on the globe.
The blog features a post a day written by Pulizzi and other industry leaders who discuss everything content itself, strategy, and tips for hiring. There’s also a weekly round, so that readers can learn about the kinds of content other people are putting out.
Marketing blog topics … KISSmetrics
If you’re more focused on the technical and analytical side of marketing, read the KISSmetrics blog. Sean Work, a marketer for the company, says, “If you want to know how to reduce churn and increase your SaaS activation, then you should check out the KISSmetrics blog.”
Marketing blog topics … Moz
Moz started out as an SEO company and now covers all aspects of inbound marketing. On the Moz blog, these beginnings are apparent. Though its writers focus on creating content and using social media platforms, many posts deal with methods to increase search engine rankings.
It’s for both the technical and creative marketers who want to stand out on Google. An awesome feature of the blog is Whiteboard Friday, where an expert, via a video, demonstrates marketing principles in front of a literal whiteboard.
Marketing blog topics … Social Media Examiner
Are you focused on your social media campaigns on Twitter, Facebook, Pinterest, and Instagram? One of the best resources online for social media marketers is Social Media Examiner, which supplies list after list of tips for best practices on these sites.
“Social Media Examiner is my go-to digital marketing blog,” says Mandy McEwen of Mod Girl Marketing. “This industry requires constant education and keeping up with all the latest trends and algorithm changes is crucial. I find SM Examiner to be extremely beneficial in my ongoing education and it never fails to provide amazing content.”
Marketing blog topics … HubSpot Blog
Would you rather look at an infographic or SlideShare than text? Check out the HubSpot Blog, which includes more than
They highlight big ideas, like finding your brand voice and rebranding your company, to smaller, more subtle techniques such as pairing fonts and optimizing a blog post.
The bottom line
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Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
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More reading on marketing and advertising from Digital Spark Marketing’s Library:
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Remarkable Examples of Content Marketing
Secrets to Making You E-mail Marketing Work Effectively
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