1 in 5 business owners admits to not taking advantage of digital marketing. In the age where everything is taking place over the internet, it’s crucial your law firm digital marketing is the best that it can be.
There are many ways that you can improve the current digital marketing strategy used by your firm.
Let’s take a look at some tips to increase your site traffic and improve business. Read on for the list of law firm web design tips that you need to know.
1. Update Your Site
One of the worst things that potential clients could see is a website with information on it that’s out of date and no longer useful. Before linking your website to your social media platforms, take time, and scroll through each page of the site to ensure that all of the information provided is current.
You’ll also need to check and make sure that clients can contact you from the web page. If the potential client has to search through various pages of your website to find out how to contact you, the likelihood of them leaving the page is high.
Up-to-date information and an easily found contact button can be the difference in no business and clients pouring in.
2. Search Engine Optimization Improvement
The benefit of using SEO keywords and landing pages is that your company page will appear when typed into the search engine. The better you are at using SEO, the more searches that your company webpage will appear in.
The more that your webpage appears in searches, the more likely it is that your site will get more traffic and more clients. Appearing in more searches can also help you to generate better leads.
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3. Be Active On Social Media
More and more people and businesses are beginning to conduct business online.
The best way to improve your digital marketing is to improve your online presence. This means more than posting to your social media platforms; it also means taking the time to interact with your followers.
Followers enjoy when the people they follow take the time to ask them their opinion or answer any questions that they may have as it pertains to future or current products or services. Depending on your followers’ demographic, you may want to post weekly question and answer sessions or post a video that showcases the services offered by your firm.
Law firms won’t find any use in platforms such as Snapchat or Tik Tok. Still, other platforms such as Instagram and Facebook are platforms that you need to take advantage of because those are platforms that potential clients will use.
4. Post Quality Content
You don’t have to post flashy content, but the content posted to your site needs to be relevant and contain correct information. Posting content that has inaccurate information can be detrimental to the reputation of your company. Then potential clients will begin questioning what other things you’re not providing the correct information about.
The information that you share on your website should be informative yet easy for everyone reading it to understand. Overly complicated information can leave potential clients confused, but it’ll also have them trying to find the exit button to close your site.
Make content engaging and scannable for readers. Also, ensure that all of your content captures and keeps the attention of your audience, people’s attention spans aren’t very long, so if your content is boring then you people won’t continue reading your posts.
5. Create a Blog
The blog section of your website can feature legal advice on various topics. For example, if you specialize in personal injury claims, then you can publish blog posts about the steps that the victim needs to take when pursuing legal action.
You must understand that more goes into a blog than just posting engaging articles for people to read. You’ll need to come up with a plan and calendar that helps you keep everything sorted.
On this calendar, the times and days you’re releasing content are written out to help keep you busy. If you don’t personally have time to do this, then you can always create a content management team that writes and publishes the written articles to the blog.
This team will also be in charge of producing videos and infographics now and then to grab readers’ attention.
6. Have a Strong Call To Action
A call to action compels the reader to make a decision and contact you to employ your services. If your call to action is weak, then it’s not demanding that the person make a decision.
Your call to action should focus on what you want the reader to do when reading it. Do you want them to send you an email or place a phone call? Do you want them to subscribe to your blog?
At the end of the call to action statement, the reader should prepare to do what you’ve asked them to do. Before publishing your call to actions, test them out on people that work within your firm and ask if the CTA moved them and how it moved them.
7. Hire Professionals
Your area of expertise is in the legal field; therefore, it’s understandable if you don’t have the time or knowledge to improve your digital marketing strategy. This is the time to hire a professional team that can take your digital ideas and put them into motion.
The team that you hire will help you improve your plan so that it genuinely works for the needs of you and your company. They may also make some suggestions that will help to increase traffic to your website.
If you’re a smaller firm that’s just starting, then taking a little extra time to research the tactics that your competitors are being used by, then improving from there can be beneficial. That way, you’ll know what tactics are working within the legal industry and which ones are failing miserably.
Once your company gains traction and your income increases, you can then bring in an outside team to improve your law firm web design.
8. Increase Your Video Marketing Skills
Earlier, we discussed the use of video content on your social media platform, and now we are going to consider using it throughout your website. There are many things that you can use video for, such as marketing your skills or even better-displaying customer testimonials.
Videos should be quick and engaging to keep the watcher’s attention. Before publishing a video, you should take the time to create a logo based on your company’s brand. This logo will appear in every video that you post to your site, and when people see it, they’ll immediately know what law firm they are about to learn about.
9. Add Live Chat Features
People don’t mind emailing you to find out the answer to a question, but if they can obtain the solution when they ask it, that’s even better. Consider adding a live chat feature to your website.
This will give former and potential clients the ability to ask a question that they want the answer to in real-time. This will also improve your firm’s reputation because clients will know you as a firm that provides answers without delay.
Most companies that have a live chat either have a team that is continually evolving to ensure that chat is covered at all times or use chatbots that offer automated responses to various questions.
10. Use Email Newsletters
To stay at the forefront of your client’s minds, think about sending weekly newsletters to their emails. The newsletter should feature relevant information that the reader needs to know about for the upcoming week or month.
If you’re planning on hosting events throughout the month, you’ll also want to ensure that readers have access to a calendar for the scheduled events. A newsletter shouldn’t have long drawn out paragraphs instead of opting for short sentences that are packed full of information.
Law Firm Digital Marketing Has Improved
When it comes to the law firm’s digital marketing strategy that your firm uses, there are many ways that you can improve and enhance the quality of your plan. From becoming active on optimal social media platforms to upgrading your use of search engine optimization, your firm can be successful on all fronts.
Our site focuses on providing our clients with the services they need to improve their company’s digital marketing plan. If you need some help or want to look at our landing pages, continue browsing our site today.
