How an Infographic Template Can Help You Win Your Email Marketing
An infographic is a picture that contains information. It’s about the best way to grab attention in your email marketing campaigns. An Infographic template help drive traffic, boost conversion rates, and get you better click-throughs on your links by presenting data in an easy-to-read format.
Here are 10 ways an infographic template can help you win with email marketing:
1) Get Attention Using an Infographic Design Template
The first thing readers want to know when they come across one of your emails is how it will benefit them. An infographic provides beneficial information that answers that question quickly and easily without requiring much time or effort from the reader. Think about what sort of statistic has significance for your audience? Add it into an infographic to make it stand out.
2) Differentiate Yourself from the Rest
Every day, people are bombarded with emails from different companies. How do you grab their attention? It’s simple – provide something that stands out from what they’re used to.
An infographic is one of those things that gets readers talking and creates buzz around your business – simply because not everyone does them! Use this as a way to take an opportunity and present information in a new and interesting way, thereby standing out among the rest.
3) Save Time & Money with an Infographic Maker App
Don’t spend money on designers or image editors to create your infographics when you can use our design templates at no cost! Venngage’s infographic maker is the best out there with templates that are web-based and available to you anytime, anywhere. Use their infographic templates for easy editing of copy and images, while keeping color schemes consistent.
4) Keep ’em Interested: Make Readers Want to Read Every Word
An average adult attention span is 8 seconds; this means that your audience needs something interesting within the first 8 seconds of coming across your email in order to keep their attention long enough to read more than just a few lines.
An infographic can help with this by grabbing the reader’s attention with quick, interesting content in an engaging format. This is especially helpful when you have a lot of information to share!
5) Increase Brand Recognition & Loyalty
Getting prospective customers excited about what you have is great – but keeping those same customers happy once they’re on board is even better. One way to do this is through custom-made infographics that reflect your brand and reinforce what you offer as a solution for their needs. This creates a connection between the reader and your business, which will help boost customer loyalty.
6) Save Money With an Infographic Maker Online: Use Them Instead of Images
Image files can take up a lot of space in your email marketing account! An infographic template will not only keep file sizes down, but if you use it correctly, it can be more effective than an image file could ever hope to be. Use words and phrases to break down specific information into steps or phases to create something engaging but easy-to-digest at the same time!
7) Keep Your Inbox Clean
We all hate receiving emails that look messy and unorganized. An infographic template will keep your images in check, making sure they’re the right size so no one’s inbox gets cluttered or cut off if someone opens it on a mobile device.
8) Boost Click-Through Rates & Conversions
Getting people to click on a link is fine – but getting them to actually take action after they’ve opened it is better! Try adding simple CTAs to your infographic template that encourages readers to take any action when they’re done reading.
A great example of this would be asking the reader to subscribe for more updates, call you for support, or visit your website for more information. You can even include referral program links that give readers an incentive to spread the word about your business!
9) Keep Up With Current Trends
In order to have a successful email marketing campaign, you need to be able to keep up with current trends as much as possible. An infographic is one of those things that are unique but also cool and trendy, which means it will help boost your brand image in a positive way while staying relevant at the same time.
Look at what other companies are doing – if they’re doing infographics, consider it a step towards success! If not…you might want to follow their lead!
10) Be Social While Being Informative With a Free Infographic Maker
Infographics are perfect for sharing on social media due to their multi-disciplinary nature. They can be shared on Facebook, Twitter, Pinterest – you name it. They typically contain images and text that will pique the interest of any reader within a matter of seconds, making them an important part of marketing plans for every company in every industry!
Conclusion
An infographic is a great way to convey information in a clear and engaging manner by using diagrams, charts, or illustrations to visualize all kinds of data. It’s also one of the best ways to get more engagement through your email marketing messages. With these reasons in mind, it comes as no surprise that so many businesses are jumping on the infographic bandwagon.
