Every buyer checks a brand’s google rankings on search engines. And every business wants to enhance its visibility on the internet. Many look for shortcuts but remember that SEO is a complicated game.
The importance of a fair rank on the search engines is so much that it helps customers judge a business’s image. A high rank indicates a positive impression, and a low rank means a negative image. Thus, if you are wondering how to boost your rankings on Google, go on reading as we share the five potent SEO tips.
5 Ways to Improve Your Website’s Ranking on Google
Get the links in order
The most crucial aspect of SEO has to be the links. It is the links that happen to be the most pivotal factor. Google examines only those inbound links that come from reputable sources. Thus, if your website is dependent on external links solely for reaches and leads, change that. Link building, both internal and external, is used to derive the best outcome.
With excellent inbound links, no one can stop your website from ranking higher. Here are some ways to do that.
- Get rid of all external and internal broken links. Broken links affect rankings negatively.
- Get hold of inbound links but from legitimate sources. Never buy links online or from link farms.
- Turn product and brand mentions into inbound links.
- Involve all internal links for traffic distribution.
Maintain the load speed of your page
The consumers of today have no patience. No one wants to wait for 15 to 20 seconds just for a website to load. This is the reason why the speed of the site is one of the most crucial ranking factors.
People are so impatient that everyone wants a website to open in just 3-4 seconds; the faster, the better. But, unfortunately, the rate of abandonment rises the minute the waiting time increases. Hence, the need of the hour is to stay on top as far as a website’s load time is concerned.
Here are some ways to enhance the speed of a website:
- Making sure that the website is mobile-optimized
- Switching to a better service of hosting
- Reducing the video and image file size
- Refining a website’s structure and optimizing it
When a website loads smoothly, it will rank higher. Thus, you can expect high conversion rates and low bounce rates.
Page-optimization is paramount
Optimization on-page helps the bots of Google to crawl a website. Therefore, if your website is easier to crawl, it will be smoother to use. That is why such websites also rank higher on the pages of search engine results.
We must tell you that on-page optimization requires little investment and planning but delivers excellent results. Here’s everything you must and can do.
- Add ALT attributes and optimize the pages. This will permit the search engine to recognize an image’s content.
- Make the URL structure both optimized and crawlable.
- Assign great titles to every article of yours. Include a relevant and high-performance keyword.
- Make sure your articles have related data and structure. Google will favor content with Schema Markup.
- Insert meta descriptions that are clickable because that helps Google to build precise snippets and help improve user experience.
There is no substitute for unique content
A great tool of communication is content. It permits you to communicate with potential customers besides converting them. It is the content that acts as a keywords anchor and makes the website visible to Google.
We must share with you that websites with good quality blogs have more inbound links and more indexed pages. So keep reading on to plan your content for a higher ranking of your website.
- Plan content for the long term. Including 1000 words in articles is a great idea.
- Ensure your content is free of grammatical and spelling errors.
- Use the keywords effectively and carefully. Do not stuff keywords.
- Incorporate infographics and images in the content.
- Ensure the keywords you use are relevant.