Are you constantly looking to find new ways to spur business growth? Finding it increasingly difficult? Here are some questions that should help:
Customer Centric
Do you know who your customers are? Your most valuable customer segments? Do you engage your customers to build on your relationship and to gain valuable insights? Do you frequently rethink the question of potential new customer segments?
Trend Spotting
Are you sensitive to the changes in your customer segments and to developing trends? Do you consider how you might capitalize on these trends?
Competitive Analysis
Do you frequently observe what your key competitors are doing in the marketspace? Have they spotted a key trend that you have missed? What changes are they making to their merchandising and their value proposition?
Continuously Consider New White Space Opportunities
Do you combine your customer insights with your competitor and trend observations to derive new white space opportunities? Do you innovate on your business model and your product and services? Do you consider collaborating with local businesses and your customers?
Delivery Channels
Are you considering ways to broaden your reach to more customers and improve your customer service by adding a new delivery channel? If so, are you thinking how to effectively integrate the customer experience across the channels?
Marketing Initiatives
Are you adding new, engaging ways to communicate with your customers … where they are? Do you consistently refresh your value proposition to ensure your discrimination is still valued, deliverable, and believable to customers?
As a business you can either grow or shrink … where is your focus?
Are you satisfied with your progress?