If you haven’t figured out how to study examples of brand storytelling well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times.
Why does the story matter? It is what makes your brand significant. It’s the inspiring copy, the well-thought-out Instagram posts and website design, and the compelling video that turns mashed peanuts into Peter Pan Peanut Butter.
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Brand storytelling … what defines great brand stories?
When marketing storytelling is done well, it:
- Establishes what your brand is all about – its purpose, core values, and mission
- Offers the consumer more than just a product or service, but rather an experience that transcends mundane reality
- Motivates the reader or viewer to step into that experience. This is done by crafting content in such a way that your audience feels as though they’d risk losing access to this somehow sublime experience of being a part of your brand if they don’t buy, follow, or sign up right now.