Be Engaging with Social Media Content … Learning From Steve Jobs

No, you are right; Steve Jobs did not write content for social media web sites. But he was absolutely brilliant with his media presentations on Apple’s new product announcements. He was very engaging with social media.

In this blog, I will apply the lessons learned from Steve Jobs’s presentations on how to be more engaging with your social media content.

Consider these lessons and how you should use their application in your content marketing:      

Grab immediate attention

… create ‘Holy Smokes’ moments  with your title and lead paragraph sentences

3 key messages

Stick to the rule of 3 … focus on no more than 3 messages

Share the stage

 … collaborate and test your content and editing with others both inside and outside your business. Do include key customer advocates

Use heroes, villains, and drama

… tell a story to communicate your content whenever possible

Think simple

… communicate with simple words and messages for a broad audience

Rely on visual messages

… use images to convey your messages and re-enforce with words

Create Twitter-friendly key points and messages

 … more on the simple theme with rich keywords

Focus on dreams, not products

… it is the end state customer utility that counts most

The bottom line

Social media gives us a great opportunity to listen in on what people are saying.  We’ve long known that word of mouth is incredibly powerful, now we can actually track it.  Social listening tools are still somewhat primitive, but they are improving quickly and are already being deployed to help monitor conventional marketing efforts in real-time.

Lots that we can apply from these lessons, isn’t there?

Do you have any experiences or examples to share?