Social media marketing maybe the talk of the business industry nowadays, but content marketing and email marketing are not dead. So what makes these email marketing strategies so good?
Content marketing is here to stay for the indefinite future because of the adage “content is king,” but email marketing does not convey the same level of confidence and prospect.
Nevertheless, email marketing provides a more personal, more targeted level of interaction between the marketer and the audience than social media marketing as of now.
Bloggers may use various email marketing strategies that may or may not be covered in the following list but each of these tips is a good head start.
Consider user-generated content.
Among the most valuable, popular user-generated contents are contests and giveaways or freebies.
Promotions may help obtain volumes of emails from potential customers, increase brand visibility on targeted social media platforms, and boost social shares as fast as possible.
Discuss topics related to your industry.
Scour the Internet for industry-related discussions that may later turn into potential sales or contracts.
Web seminars, or “webinars,” prove that not all powerful forms of conversations or discussions are done in writing.
Webinars have the capacity to draw volumes of emails in at least less than one week, and only requires the right promotion before the allotted time.
Webinars are used to share expertise to people who want to know more about your brand, and to generate leads.
Collect email addresses through social networks.
You may publish or post content through social media platforms such as social networks and collect the email addresses of page visitors, and communicate or engage with them if you have a targeted offering.
Social networks are among the most effective ways to tap onto the interest of potential customers or clients and interact with them, especially as people search for freely available content.
Ask and take feedbacks from visitors or customers.
Brand development takes place when a concept or idea is created by top management, usually after they gather suggestions or feedbacks from various departments and customers who connect with the brand.
Customer feedback empowers your product or service in a way that it improves the quality provided to the target audience.
Send customers those information that they have good use of.
A blogger has to think about catering to the needs of customers based on their interests, intentions, or actions.
If a customer paid for a product or service, deliver the item he or she purchased as soon as you confirm the payment.
Test your sales transaction first to check, track, or observe whether or not there is a failure or drawback in the payment system.
Offer direct links to your online accounts.
Make good use of the email signature option to include links to your social and online accounts in email templates, especially for a more personal outreach, since it enhances credibility to the blog or brand.
Avoid excessive use of images in email templates.
The creation of email templates similar to those of print or webpage postal mailers is among the major mistakes in email marketing campaigns.
Visuals convert visitors and readers to customers only when these catching images are properly placed within the email.
Inserting photos, graphics, and images in emails may become your main problem if the end users cannot see it due to presentation and formatting problems.
File format problems often lead to emails landing in spam folders.
Give at least one good reason for the target audience to sign up.
When you sell or promote a product or service, remember that the key to successful branding or marketing is for the brand or blog site to address or fix concern or problem of the end users.
If you think you are the best in the industry but you are not providing enough solutions to problems related to your business, competitors will the get the better of you.
Send emails if you have announcements.
The best strategy arguably is to send emails only when you have to announce a product, service, revision, giveaway, contest, event, and other significant information.