For some time now, digital marketing trends have become an increasingly important part of our lives. Dictating much of what we do in a business sense, it has changed the entire business-customer dynamic.
2019 is going to be no different, as the world further connects and intertwines itself with the power of digital marketing.
Keeping up with the pace and rate of change, though, is tough work.
This is why we recommend that you spend some time understanding the biggest trends expected to be seen in 2019 and beyond.
There is a hell of a lot to enjoy about digital marketing, and it goes a long way to ensure you can continue to grow accordingly as a business.
If you wish to keep using it, though, you have to be ready to learn about its coming changes and trends.
The year to come is almost certainly going to see some big changes, so let’s take a look at what adjustments we can expect to see as we move towards the end of 2018.
Created for the customer
The first and most important trend expected to last long into 2019 – and beyond – is being more personalized.
Many companies today are producing more personalized information and content to help make sure that their customers feel like they are being spoken to on a more human level.
Your competition is likely making similar offers to the same potential customer. Therefore, it is important that you can make them feel like you have picked them out personally.
The one-size-fits-all era of marketing is dying out. Today, people want to feel like you have chosen them specifically.
Social messaging
One expected form of growth in digital marketing is the use of social media messaging. With billions of users across apps like WhatsApp and Facebook Messenger, leaving those avenues of communication open makes a lot of sense.
It means a customer, potential or proven, could ask you a question and get a much faster response than they could through more traditional means of digital communication.
With billions of message sent and received every day on social media messengers, it would be remiss to ignore this vital marketing technique: it’s going to become hugely important moving forward.
The art of planning
One of the biggest and most important changes is going to come to how we plan and prepare our digital marketing strategies.
Many companies are in the process of changing just about everything they do online to fit with a modern way of doing things, and you might wish to do the same as we move into 2019.
Take a more customer-oriented approach to look at how your business works, and you should soon see what has to change.
It’s going to take a lot of work, but planning is becoming more customer-specific.
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Speak and receive
You have no doubt noticed the rise in usage of audio based and speech oriented tools, too. this is very important, and it’s not something that we can really ignore either.
We recommend that you start making the most of the power of voice searches and similar, as it now makes up around one-third of all Google searches.
So, you should look to try and work with experts who can help you to implement this important digital marketing solution into your business. Over time, it might make the sizable difference you would have hoped for.
Video might be even more popular
The last few years and the rapid development of high-quality mobile devices ensure we can shoot videos easier than ever before.
Video is becoming the most powerful marketing tool around and is slowly but surely making it easier for your business to get seen and heard.
Attention spans are lower than ever today, and it means that if someone wants a quick bite of information they will watch a video.
In-depth written content will never lose its place in society, but you should definitely look to make the most of video moving into 2019.
Choose your own design
While the cost of developing VR or AR software for your business is still quite high, it’s more than just a novelty for realtors.
It allows you to do a huge amount of interactive digital marketing, and 2019 shows us that this is going to continue along in great force.
For example, companies such as IKEA can now allow you to plop down furniture in your very room to make sure you like it before you buy it.
While it might not be affordable for your business in 2019, it’s well worth considering as AR/VR marketing is establishing itself in full now.
Some sites are adding interesting elements e.g. internet in real-time, in order to keep their customers hooked.
Don’t become reliant on one platform
One of the biggest changes we expect to see in 2019 is a move away from using Facebook as your primary digital marketing tool. 2018 was a confusing year for the social media giant, and 2019 might be more of the same.
Relationships with Facebook aren’t as secure as they once were, and it might mean you may wish to consider branching out.
Facebook is not entirely suitable any longer for targeting younger people: if your key demographic is under the age of 30, it’s better to branch out.
Get a chatbot, now!
This has been coming for some time, and 2019 should see it truly arrive as a mainstream marketing tool. If you want to make your business grow accordingly, you should invest in getting a chatbot installed.
They are very easily used by many businesses, and it allows you to easily get leads and to build interaction with your customers.
The bottom line
While it does take a while to get one that truly works for your business, it’s well worth the investment.
Back in the 90s, markets were still based on linear value chains dominated by one or two industry giants. We are quickly moving from a world of hierarchies to one dominated by networks and ecosystems. That changes how we need to develop and grow.
Alongside the other ideas offered here, you should be more prepared for a challenging yet rewarding 2019. Digital marketing looks set for another huge year: so don’t miss out or fall behind.
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