Digital Animation as a Part of an Online Marketing Strategy

The smaller attention span and a myriad of distractions make it difficult for brands to engage users. If you fail to attract them instantly, they will most likely go to your competitors to explore options. Hence, there is a requirement to adopt innovation to acquire their attention. Fortunately, visual art mediums like digital animation can do wonders here.

When you use it for story narration, people pay heed to what you say. That’s why many brands have started experimenting with this idea. But digital animation is more than storytelling.

Consider when Hershey launched Reese’s Pieces, they knew it would be an uphill battle.  It had to compete with M&M’s, the 800 lb. gorilla of the industry.  They hoped co-branding the new product with its popular peanut butter cup would help, but M&M’s dominated the category.

It was slow going for the first few years, but then in 1982 opportunity knocked.  The brand was offered a product placement in a new film about a boy who befriends an alien by luring him with candy.  The producers were looking for $1 million to provide product placement.

Mars, the owner of M&M’s rejected the deal, but Hershey’s took a shot and it paid off.  E.T.: The Extra-Terrestrial passed Star Wars to become the highest-grossing film ever.  Reese’s Pieces became a viral hit and sales shot up 65% in the first two weeks after the movie hit the theaters.  If you want to know how ideas spread, you can learn a lot from that little alien.

Before you assess its significance for your business, it would be best to learn about its different forms that you can exploit as a marketer.

Types of animation

Motion Graphics

In this visual art representation, animators make animated texts and photos that feel like having a movement. These are quite effective for multimedia projects.

2D Animation

In this technique, computerized images play a significant role. These don’t include drawings. The figures tend to be crisp and precise than the hand-drawn ones.

3D Animation

It is a high-quality animation that makes objects and figures look realistic. The three-dimensional appearance of what you see onscreen is the outcome of advanced animation tools.

Conventional animation

It includes the use of a series of hand-drawn images that give an impression of movement. It is popular in ads, specifically ones that consist of cartoons.

These are only a few examples. You can visit Garbanzo tv for more information. It can help you choose the right option for your brand marketing and promotional purposes.

No matter what you select, you can expect it to work in your favor for various reasons.

The benefits of using digital animation for brands

Trustworthiness

Customers go with brands that influence them positively with their marketing strategies. As an entertaining and engaging medium, animation videos can easily attract your target audience and win their loyalty. However, earning trust has to be your marketing goal.

Storytelling

Story sharing allows brands to build relations with potential customers. That’s why they look for ways to communicate their side of the events. Digital animation makes this task easy for them because of their attractiveness.

If you have noticed, people enjoy doodles a lot. You can think of doing something through this for brand promotions.

Website ranking

As already discussed, everyone is vying to grab the attention of their target audience. And in this, digital animation can come across as a powerful tool. The dramatic visuals can easily persuade anyone to have a look at them.

When views and visitors increase, you can find improvement in your search results. In a way, it can prove advantageous for SEO also. Google gives weight to a natural web resource, and an animated video belongs to this category.

Google algorithm has started considering animated content for searching goals. Due to this, a website with animation videos can get ranking preferences in the search engine. If you wish to improve your site rankings, you can rely on animations to deliver some results.

You can also leverage the same content on social media channels, like Facebook, YouTube, etc. It can help with excellent click-through rates.

Message and communication

Digital animation allows you to spread your brand’s message among the potential audience quickly. You don’t benefit from textual messages much, whether you put them up as a blog or social media post.

Many people may not find it interesting enough to spend their time and energy on reading. However, beautiful visuals can easily earn their attention. They can be more willing to learn about your product or services through animated figures.

Conversions

Animated content can also be useful in prompting people to take action. A video that highlights your products, services, or brand through a story can easily engage potential customers. They can feel compelled to hit the CTA button after watching a powerful presentation.

When they click on the action button, they get directed to your landing page where detailed information about your product and service can be available. Studies also show that animation pages can lead to more than 70% conversion rates.

At the same time, your site’s bounce rate can improve, which otherwise tends to be another area of concern for many marketing people.

Versatile marketing tool

Whether you have to run an email campaign or add fresh content to your website, you can take advantage of animation videos. These can fit in anywhere to convey your message to the target group.

Cost-effectiveness

It can be surprising, but digital animation is one of the most affordable marketing mediums. You have to find the best talent for quality animation. Still, the cost can be relatively low compared to full video production.

For help, you can go to a digital animation studio. They can advise you on the right things. An animation video can be ready within a few days without costing you a heavy price.

Viral effect

Marketing people’s dependence on animation video has increased because of its ability to become super hit overnight. When a video goes viral, millions of viewers watch it. Thus, creating awareness among the target audience about your brand, product, and service can feel easier.

While graphic designers may also fail to give you the desirable reach, animation artists can help you obtain it quickly. However, a video can be successful only when it vibes with the young audience. If achieved, you don’t have to worry about anything.

Hence, you have an idea now why digital animation can be a useful tool for your purpose. The engaging content can draw your audience’s attention quickly. Plus, it can give a push to your website rankings, better engagement with users, brand narrative, etc. You may not have to do much to build trust with them. It can be enough to win their confidence.

You don’t need to build an in-house team for this job. Consider hiring a well-known animation agency. They can handle and fulfill your project well. However, before you bring them on board, take a sneak-peek into their portfolio to understand whether they make a perfect choice.