Do you sometimes wonder why there is less business design innovation than you might have expected? We often hear from our clients that things are working; therefore they are reluctant to change.
In any successful organization, many things are working or it wouldn’t be a going concern. So it’s not surprising that people want to sustain that success.
Yet, that simple impulse to keep what’s working can produce decisions that can slow or halt creativity and innovation.
A new idea that doesn’t quite fit with prior assumptions often is quickly set aside. Mistakes are seen as problems that must be fixed in order to restore the organization’s smooth functioning.
It’s all very logical and well-intended but the effect is to resist any substantial change, gradually eroding the capacity for creative ideas and innovation and even actively opposing them.
Innovative companies understand this and take action to overcome these tendencies. They continually track their customers and competitors to quickly detect signals that may point to needed changes.
Thoughtful experimentation is encouraged, not only as a way to test new ideas but to maintain the organization’s proficiency at implementing new ideas.
There’s an awareness of the need to promote continual adaptation, rather than simply protect what’s working.
Related post: 10 Extraordinary Ways for Learning to Learn
That is the interesting paradox here. The more strenuously we strive to preserve our success, the more we do what we already know will work.
The more we look for confirmation and reinforcement of what we believe, the more momentum is created to avoid necessary change and adaptation.
It’s by letting go of that need to be right and have certainty, by being willing to reexamine our assumption and beliefs, that we build momentum in favor of creativity and innovation.
The more we’re willing to explore new possibilities, the more actively we look for exceptions that might expose flaws. The more we consider a variety of interpretations, the more we seek to discover new insights.
In the end, this is what builds the critical momentum in support of new ideas and adaptation necessary for creativity and innovation.
Remember, whoever tries the most stuff usually wins.
Need some help in capturing more improvements for your staff ’s teamwork, collaboration, and learning? Creative ideas in running or facilitating a teamwork or continuous learning workshop?
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step. Call today.
Test. Learn. Improve. Repeat.
Are you devoting enough energy continually improving your continuous learning?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.
More reading on learning from Digital Spark Marketing’s Library:
The Nine Most Valuable Secrets of Writing Effective Copy
How Good Is your Learning from Failure?
10 Extraordinary Ways for Learning to Learn
Continuous Learning Holds the Keys to Your Future Success
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