Maya Angelou once said: People will forget what you said, people will forget what you did, but people will never forget how you made them feel. What do you feel is the most important factor in establishing personalized relationship building? How you make customer relationship marketing the most important factor is key.
Hands down the most important factor, in our opinion. Like making new friends. Assure customers that you are who you say you are is the foundation. It is becoming the most important element of social commerce.
“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.”
For some reason, many of us have been conditioned to be more afraid of failure than we are of inaction. However, failure, in addition to being inherently valuable as a learning process, contains within it the chance of success. And no matter how small that chance is, it’s better than the chances of success when we choose not to even try.
Have you noticed the growth in interactive marketing? How about personalized customer engagement? Lots going on in this field.
Related: Whole Food’s Customer Engagement Using Social Media
But what exactly is interactive marketing? The main ingredient of interactive marketing is being social. At its core, it focuses less on an immediate sale and more on building a relationship. Building relationships with customers by engaging them in conversation.
Customers are the lifeblood of any business, which is why companies often focus a lot of their efforts on continuously acquiring new customers. However, they fail to realize that what matters is not so much how many new customers you acquire but how many loyal customers you keep. It is also harder to acquire new customers than to retain old ones, which means that businesses must shift their focus to customer retention instead.
With the proliferation of social media and mobile phone use, opportunities have surfaced that make interactive marketing easier than ever.
So how are well-known companies putting it to use, and more importantly, how can you? Let’s take a closer look:
Customer relationship marketing … Jack Daniels wants your stories
Stories of intrigue, passion, and maybe a few chairs and tables flying. That’s what great bar tales are made of. Sensing that everyone loves a good story, whiskey manufacturer Jack Daniels invited users to share their wackiest, most unbelievable bar story. They then bundled them into a campaign it called “The Few & Far Between”
Some of the stories involve Jack Daniels, like the “200 Shot Salute”, wherein a well-liked bartender’s remains were cremated and added to shots. These shots were then consumed (knowingly) by patrons at his bar. Others don’t involve Jack at all, but are still funny and worth sharing. The brand doesn’t place itself at the center, but rather hovering in the background, but still noticeable and still in the back of consumers’ minds.
Key takeaway
You don’t have to put your product or service in the spotlight. With interactive content, simply inviting users to share a story from your particular industry can be enough to reinforce your own brand. What stories are your users waiting to tell?