Ziba, a top innovation-consulting firm in Portland, has an “Ambassador Program,” which allows employees to spend three months working in other disciplines, known as “tribes.” During that time, the ambassador team member participates as part of those teams. This helps to create an understanding of another world. That diversity of thought and perspective, in turn, fuels connection and adaptability. It also translates to better business results.
Diversity in all its shapes, colors, and flavors helps build a culture of change. Diversity of people and thought; diversity of work experiences, religions, nationalities, hobbies, political beliefs, races, sexual preferences, ages, musical tastes, and even favorite sports teams. The more diversity the better.
Start small
ITW is a diversified manufacturing company that produces a wide array of products from industrial packaging to power systems and electronics to food equipment to construction products. It is a highly profitable company nearly 100 years old. Yet this big, old company, which is nestled in a traditional industry, thinks small.
The leaders at ITW believe that being nimble, hungry, and entrepreneurial are the ingredients for business success. As a result, any time a business unit reaches $200 million in revenue, the division “mutates” into two $100 million units. Like an amoeba, the unit subdivides so it stays hungry and nimble. The company would rather have 10 independently run and innovative $100 million units than a single, bureaucratic, and clunky $1 billion unit. Guess what? It’s a great environment of change and adaptation.
Companies that can stay more curious and nimble, have a better ability to change and adapt more easily. They have a stronger sense of urgency and are not afraid to embrace change. They put their curiosity, imagination, and creativity to work
Foster risk-taking
Zappos as a company is known as much for its culture as for its innovative business model. The company has built a business that is growing rapidly by allowing individuals the freedom to take creative risks without that overwhelming sense of fear or judgment. They tell their employees to say what they think, even if it is controversial. Make tough decisions without agonizing excessively. Take smart risks. Question actions inconsistent with our values.
Another interesting example: A software company in Boston gives each team member two “corporate get-out-of-jail-free” cards each year. The cards allow the holder to take risks and suffer no repercussions for mistakes associated with them. At annual reviews, leaders question their team members if the cards are not used. It is a great way to encourage risk-taking and experimentation. Think this company comes up with amazing ideas? Absolutely.
Readily accept mistakes and failure
There is no success without failure. Ask any successful person and they will confirm that they have failed in life but that their failures made them stronger and even more determined to go on. It is perfectly OK to fail as long as we learn from our own mistakes. Your employees should not fear failure because it will kill their desire to create new and unusual ideas.
In many companies, people are so afraid of making mistakes that they don’t pursue their dreams. They simply follow the rules and keep their heads down, which drives nothing but mediocrity.
James Dyson, the inventor of the Dyson Vacuum cleaner, “failed” at more than 5,100 prototypes before getting it just right. In fact, nearly every breakthrough innovation in history came after countless setbacks, mistakes, and “failures.” The great innovators and achievers weren’t necessarily smarter or inherently more talented. They simply released their fear of failure and kept trying. They didn’t let setbacks or misfires extinguish their curiosity, imagination, and ability to change.
Failing means taking risks and increasing the rate of experimentation… and exploring. Some bets will pay off; some will fail. The key is to fail quickly. The speed of business has increased dramatically and every minute counts. The best businesses try lots of ideas and let the losers go quickly and with no remorse.