Category: Uncategorized

  • Can Social Change Theory Create Real Change?

    A simple experiment to test a social change theory. Three hundred households in a California town were divided into two groups. Half were sent normal power bills and the other half had a smiley face on their bills if their consumption was below average, and a frowning face if their usage was higher than average.…

  • Magical Ideas for Employing Videos for Marketing

    The best camera is the one with you. Videos aren’t about dynamic ranges and megapixels. They’re about stories and moments. Magical? Yes, we do mean magical. We mean magical ideas on employing videos for marketing. The magic that keeps you glued to your creative video. The magic that makes you remember what you just viewed. The magic that…

  • 10 Social Media and Business Marketing Killers

    10 Social Media and Business Marketing Killers

    Mistakes are ok if you are learning. But avoid these social media and business marketing killers. Many of our small business clients are new to social media. One of the requests we get from them is to provide a simple system to do the work. Unfortunately, the truth is that there is no such system. Related…

  • How to Get Your E-commerce Store Noticed

    More and more people are looking to set up e-commerce stores which allow them to sell products from their own home. First, you must get your E-commerce store noticed. After all, these businesses can be relatively easy to set up and operate, which makes them a fantastic way to earn money while working from home,…

  • Why Digital PR is an Essential Investment for Startups?

    As a new kid on the block, a startup owner needs to apply the best marketing practices in order to stand out and get an effective promotion. If you are a startup owner yourself, one of your main goals is to reach your target audience fast, and digital PR will be your tool to make…