Category: SOCIAL MEDIA
My Favorite Examples of Social Media Initiatives
It is an amazing fact … social media has been with us for over a decade now. So there are many examples of social media initiatives that you can learn from. Many awesome ones that are useful as well as entertaining. And new ones are being created every day. Businesses have seized upon this as it…
Great Resources to Create Beautiful Images for Social
Images play a crucial role in the world of social media marketing. You’ve heard it time and time again: a post with visual content (beautiful images) will garner more engagement than its text-based counterpart. But this poses a challenge: how do you share compelling images multiple times per day on a slew of platforms while…
Secrets of Social Proof … Not What You Think
Social proof is a concept that is as old as time. It has just begun to gain traction amongst online marketers as it explains a lot about the success of some online ventures and the failure of others. To put it simply: “Social proof in a social media context is the theory that accounts that…
Can Social Change Theory Create Real Change?
Here you will find simple experiment examples to test a social change theory. Three hundred households in a California town were divided into two groups. Half were sent normal power bills and the other half had a smiley face on their bills if their consumption was below average, and a frowning face if their usage…
How Facebook Beat MySpace
how we communicate – and might change the face of media – there was MySpace. MySpace was targeted at the same audience and had robust capabilities, and ways to market long before Facebook. It generated enormous interest, received a lot of early press, created huge valuation when investors jumped in, and was undoubtedly not only…