Have you seen the latest JetBlue commercial design? You know, the one with the great use of the analogy using pigeons? And perhaps the best value proposition examples in a commercial I have ever seen. Quite clever isn’t it, and likely
Does your business have a winning business proposition. We have found many clients that cannot articulate their unique business proposition. In our opinion, trying to win against your competition without good business discrimination is like trying to sail with no wind.
Do you agree with Jack Welsh? With no competitive advantage, you will compete and lose. Why would anyone want to do that? That is why we wholeheartedly agree with Jack Welsh. We have found many businesses that cannot articulate a