How to be heard in a world too busy to listen and with too much to hear. Have you ever defined your favorite brands and questioned why? It is a key exercise we often use with our clients. It helps to
The front line of any brand in the marketplace is not the advertising, packaging, or product design. It is the interaction that the customer experiences that determines the brand’s reputation to a large degree. It is human and emotion, and
A famous Godin quote: Products that are remarkable get talked about. Remarkable is a word many marketers are familiar with. Especially those that are fans of Seth Godin. Seth has written a lot about remarkable and designing brand identity. Check out
Remember that consumers engage with people not brands. Are you a fan of the singer Lady Gaga? I certainly am. And I am even a bigger fan of the innovative Lady Gaga brand and Lady Gaga news. Check out our
Feelings have a critical role in the way customers are influenced. We often get new client inquiries for help with creating a brand. Are you increasingly looking to make your brand awesome? Depending on the business, and where it is in
David Freemantle once said: Feelings have a critical role in the way customers are influenced. And the more feelings and emotion you create, the more attention to your brand. And the more influence it can have. Who are the Beatles?
Is your marketing strategy focused on corporate branding? It definitely should be. It is one of the best marketing techniques in my mind, hands down. The key to its success is the way to get people to talk about you
Brands are verbs, what they do matters much more than what they say. So it is no surprise that we do a lot of research on brands that employ a remarkably effective differentiation strategy. We have written a lot about USP’s
Have you ever defined your favorite brands and questioned why they are favorites? It is a key exercise we often use with our clients. This exercise helps to evaluate what should be the heart of your company’s strong brand identity
Case studies are an excellent way to tell the world how valuable your marketing and branding actions can be. They go beyond mere testimonials by showing real-life examples of how business was able to successfully accomplish their goals. Our goal?