Category: MARKETING AND ADVERTISING

  • FIVE MARKETING CAREERS YOU CAN PURSUE

    Do you know the art of persuasion? Maybe you’re fascinated by how people think, act, and what they need. If that sounds like you, consider pursuing marketing careers. In today’s business world, good marketing is essential for success, no matter how big or small your venture is. Even if a business has incredible products or…

  • 6 Tips to Create a Visual Marketing Strategy for Your eCommerce Business

    Since the inception of marketing, when it was confined to posters and banners, one strategy that has stood out is the ‘visuals over information.’ Even today, conventional marketing is all about visually aesthetic images displayed on billboards. That’s because visuals and imagery draw the audience’s attention, fostering brand awareness. Today’s digital landscape looks at visual…

  • Data-driven decisions: How analytics shape effective digital marketing

    Data-driven decisions are becoming increasingly commonplace in the modern digital marketing landscape. Through the correct use of analytics, businesses can gain valuable insights and information into customer behavior and use those insights to shape highly effective strategies that maximize revenue. Analytics refers to the systematic collection and analysis of data from various sources. It involves…

  • Creative Marketing Ideas For Small Businesses

    Unlike in the past, businesses are no longer restricted by borders. Globalization has made the business playing field bigger than ever before. However, it has also increased competition, especially for small businesses. With limited resources, they have a hard time competing with giant corporations. Well, that is where robust marketing can help you. Creative marketing…

  • 5 Tips For A Prolific Career In Marketing

    Picture this: you’ve always had a brilliant eye for branding. On top of this, you’re drawn to the art of fascinating and persuading your friends and family effortlessly. Your excellent communication skills allow you to convey messages and interact with others. Doesn’t this make you feel you’re destined for a career in marketing that allows…