Category: MARKETING AND ADVERTISING
FIVE MARKETING CAREERS YOU CAN PURSUE
Do you know the art of persuasion? Maybe you’re fascinated by how people think, act, and what they need. If that sounds like you, consider pursuing marketing careers. In today’s business world, good marketing is essential for success, no matter how big or small your venture is. Even if a business has incredible products or…
6 Tips to Create a Visual Marketing Strategy for Your eCommerce Business
Since the inception of marketing, when it was confined to posters and banners, one strategy that has stood out is the ‘visuals over information.’ Even today, conventional marketing is all about visually aesthetic images displayed on billboards. That’s because visuals and imagery draw the audience’s attention, fostering brand awareness. Today’s digital landscape looks at visual…
Data-driven decisions: How analytics shape effective digital marketing
Data-driven decisions are becoming increasingly commonplace in the modern digital marketing landscape. Through the correct use of analytics, businesses can gain valuable insights and information into customer behavior and use those insights to shape highly effective strategies that maximize revenue. Analytics refers to the systematic collection and analysis of data from various sources. It involves…