Category: INTERESTING TOPICS
How to Hook Your Audiences with a Touch of Curiosity
The idea of cliffhangers in business content always seemed weird to me. It can be a great way to hook your audiences, yes? Stay tuned to find out how. Do you think business writing is too serious for that? I don’t. Business content aims to educate, market, and sell. We’re not writing a Netflix blockbuster.…
Creative Visual Design … 9 Ideas You Must Know
We are always on the lookout for creative ideas for doing standard things. Standard things like annual reports of companies. Enter Warby Parker and its application of creative visual design to one of its annual reports. A creative mind is like a parachute. It doesn’t work if it is not open. Creative thinking is the…
Identify Intelligent People with These 12 Simple Ways
Stupid people tend to overestimate their competence, while smart people tend to sell themselves short. As Shakespeare put it in “As You Like It“: “The fool doth think he is wise, but the wise man knows himself to be a fool.” They are the ones that can identify intelligent people. That conventional wisdom is backed…