Category: INTERESTING TOPICS
Designing a Brand Identity by a Remarkable Spanish Bank Example
A famous Godin quote: Products that are remarkable get talked about. Remarkable is a word many marketers are familiar with. Especially those that are fans of Seth Godin. Seth has written a lot about remarkable and designing a brand identity. Check out our thoughts on creative marketing. Remarkable … it’s something brands around the world…
The Go-Getter’s Guide to Business Management Fantastic Lessons
This October, my small marketing and customer service agency turns 7, which has me thinking about the business management fantastic lessons and entrepreneurial thoughts I’ve learned over the years. Some are what you might call “happy mistakes;” others presented themselves the hard way. Sometimes funny, sometimes painful, always instructional. What do I know now that…
When Your Matter of Perspective Backfires – the Story of the Starfish
I heard this simple, yet profound, story on a matter of perspective in making a difference the other day … and would like to share it: Once upon a time, there was a wise man that used to go to the ocean to do his writing. He had a habit of walking on the…
How JetBlue Turns Customers into Brand Advocates
A while back I was sitting on the runway in Orlando as my homeward-bound Jet Blue flight was about to taxi toward takeoff. Like just about every other flight that hadn’t already been canceled that day on the Eastern seaboard, ours was a couple of hours late departing. A good way of how JetBlue turns…
Company Culture: 13 Mistakes Will Destroy Yours as Quick as a Flash
Good company culture? I have had my share. In fact, in over 40 years of business management and leadership experience, I’ve seen more great company cultures than bad ones. And lots of experience studying leadership traits scattered all over the map. The two most powerful things in existence: a kind word and thoughtful gesture. Ken…