Category: INTERESTING TOPICS
United Crisis Case Study … What United Should Have Done
Does your business have a crisis management plan? Answer the following honestly now … could it handle what United Airlines faced? So the question is what United Crisis Case Study shows what United should have done. There’s a passage in Ernest Hemingway’s 1925 novel, The Sun Also Rises, in which a character is asked how he…
Rethinking Higher Education and Digital Disruption
Do you think most institutions of higher learning are rethinking higher education and digital disruption of the on-coming train? Rethinking education? Not too many in our opinion. Certainly not enough. And maybe too little, too late. Check out our thoughts on team leverage. Not everything that is faced can be changed … but nothing can…
5 Captivating TV Commercials That Will Entertain You
Feelings have a critical role in the way customers are influenced. A critical fact from David Freemantle, Have you occasionally watched amazingly captivating TV commercials? Not too often, you say? But still, it happens, doesn’t it? David Freemantle says a lot of the captivation is about feelings and simple, meaningful messages. Related post: Insurance Advertising War ……
Is This Advertisement the Most Authentic Design Ever?
What do you feel is the single most significant factor in the design of advertisements? Being a most authentic advertisement design is probably not the top factor, but it is certainly in the top 5, don’t you think? It certainly influences the action taken considerably. Related post: Insurance Advertising War … 8 Examples to Learn From…
Free Collaboration Tools Are An Investment That Can’t-Miss
K Sawyer once said: Collaboration drives creativity because innovation always emerges from a series of sparks … never a single flash of insight. Does your business spend the time to develop collaboration among employees? How about customers or clients? We are big believers in the power of these free collaboration tools. They definitely drive the best…