Category: CUSTOMER FOCUS
How the Best Strategy Examples Show the Way
Simplicity … the achievement of maximum effect with minimum means. Have you noticed that the world of marketing is changing with the best strategy examples? A big cliché, yes? Yes, it is, but it is having a significant impact. And the change is rapid. Traditional media vehicles are losing effectiveness as people communicate in new…
Essential Requirements for Customer Engagement
Do you have a focus on the requirements for customer engagement? Especially the ones that are essential for a social commerce business. Here we define a social commerce business as the use of social engagement to personalize and energize the shopping experience. It provides a social context to shopping and is both a channel and a way…
Dunn Tire Makes Customer Experience Design a Priority
Customers don’t care what you do. They only care what they are left with after you’ve done it. Especially with Dunn Tire and customer experience design. Do you notice the customer experience you receive at a business you infrequently visit? With most customers, the answer is yes if the experience is bad. The extreme endpoints…