Category: CUSTOMER FOCUS
Stunning Customer Service Lessons and Their Examples
Maya Angelou knew a thing or two about the spirit of customer service didn’t she? Her secret of course was focusing on making people feel good about themselves and their examples, And, by transference, feel good about the business that was serving them. People will forget what you said, people will forget what you did,…
Why Customer Relationship Management Is Crucial To Business Success
There are many important factors that determine business success in 2023, but one that should not be overlooked is Customer Relationships Management (CRM). CRM is the process that businesses use to manage interactions with customers and is key for providing the best possible experience for customers and keeping them happy. These days, there are excellent…
Target’s Marketing Strategy Uses Customer Experience as a Difference Maker
Be everywhere, do everything, and never fail to astonish the customer. Have you noticed how Target’s customer experience design has grown in the importance of brand marketing? More and more trying to astonish the customer. Certainly, a real discriminator, isn’t it? The customer focus at Target has led to the retail giant having a reputation for…
Secrets to Influencing Consumers You Need to Know
Ever wish you were better at getting people to do what you want? You can be. All it takes is practice and desire for influencing consumers. I know this from experience. When I first got involved in the American Society of Journalists and Authors, I quickly learned a few things about freelance writers. They’re (mostly) brilliant. They’re…
The Key to a Customer Experience is Word-of-Mouth Marketing
When it comes to the fuel that generates word-of-mouth marketing, the key to a customer experience in retail is the premium unleaded, high-octane juice that drives successful businesses. In fact, customer experience probably makes up a majority of the reason behind any type of word-of-mouth marketing since it’s the customer experience itself that creates the desire to tell others about…