Category: CUSTOMER FOCUS

  • How to Influence Customer Conversion with Psychological Triggers

    We’ve all wished we could have more conversions at one point or another. But getting people who visit your site or your premises to actually buy from you is really tough. Most of the advice out there you could quite easily call “stylistic.” It’s all about how you present yourself and how to put your…

  • 8 Cardinal Sins of On-line Customer Experience

    Often overlooked, Customer Experience is one of the main factors that contributes to the success of your brand. It is as important as your digital marketing strategies, website usability and, of course, product quality. In other words, you need to identify the means to offer your clients a satisfying and entertaining experience. If they find…

  • Learning from the Best Customer Service Cases

    Have you noticed that you learn best when you examine the work and results of others? We certainly feel you do. In this article we will examine three great customer cases. All of these offer some excellent points you can apply to your business that will help amplify your marketing. Related: My Favorite Customer Service…

  • My Favorite Customer Service Blogs

    Do you like to read a lot? Keep up with new thoughts in your professional field? I certainly do, especially my favorite customer service blogs. And we always end up expanding the way we look at things, the more we read. When you change the way you look at things, the things you look at…

  • Interview with Shep Hyken, Customer Service Author and Expert

    What is the best way you have found to maximize your learning on a topic? Perhaps it is reading, web research, or a combination of ways. Today we will have an interview with Shep Hyken, a customer service expert, professional speaker, and bestselling customer service author for better than 35 years. This is another great…