Category: CUSTOMER FOCUS
Can Your Customer Orientation Create Customer Experience Mistakes?
Peter Drucker once said: quality in a service or product is not what you put into it. It is what the client or customer gets out of it. He certainly understood that to win your customer orientation could create customer experience mistakes, didn’t he? The end state quality of what the customer received was what counted.…
Get Rid of Customer Service Complaints For Good!
Plans are of limited value, but planning and preparation are everything, yes? No matter how fantastic your product is or how high you set your customer service expectations, customer service issues will inevitably come up. You must be very good at responding to customer service complaints. If you have a good policy for responding to…
Seth Godin’s Customer Insight Ideas to Boost Customer Experience
It’s no surprise that the job of a marketer is extremely complex in today’s business world. This is true with Seth Godin’s customer insight ideas to boost customer experience. It is especially the case with digital channels allowing customers to command how and when, if ever, they will engage with your brand. Also, marketers have…
Jeanne Bliss Says Avoid Customer Service Myths to Succeed
The problem is never how to get new ideas into your mind, but how to eliminate the old ideas. Customer service designs that are remarkable get talked about. And getting talked about in this light is a great thing, right? This is especially true in many customer service myths. See what Jeanne Bliss says. No question.…
Building a Customer Experience Strategy for Business Success
John Rockefeller once was quoted: the secret of success is to do the common things uncommonly well. A secret? No, not really. Small things? Yes, certainly. Sometimes small actions or inactions by a business can have a big impact on customer experiences. And it is usually due to a lack of an explicit customer experience…