Digital Spark Marketing

Category: CUSTOMER FOCUS

  • Customer Service Recoveries to Keep Customers Returning

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    Mike
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    Is customer service performance a top priority for your company? Do you use them to keep customers returning? The influence you have on others can be way beyond what you imagined. We all know that providing exceptional customer service is the stated goal of every business leader, regardless of how large or small the company.…

  • Positive Attitude Is Everything for Winning Customer Relationships

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    Mike
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    A positive attitude is everything for customer engagement and relationship building, isn’t it?  Priceless. The two most powerful things in existence: a kind word and a thoughtful gesture. Ken Langone You perhaps have heard this very old story illustrating the difference between positive thinking and negative thinking: Many years ago two salesmen were sent by…

  • 10 Laws of Customer Experience Design

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    Mike
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    We recently posted a blog on the meaning of customer experience and the value of improvement in customer experience design. We elaborated on learning to view the design from ‘inside out’ and ‘outside-in’ simultaneously. When considering why convenience has become a key differentiator in customer experience, the answer is right in our faces: We all…

  • 6 Shortcuts for Creating a Customer Friendly Culture

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    Mike
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    Feelings have a critical role in the way customers are influenced by a customer friendly culture. David Freemantle David Freemantle certainly appreciates the value of a customer friendly culture, don’t they? Building a customer friendly culture is occupying the minds and activities of a lot of companies that we’re talking with lately. This is great…

  • 11 Tips for Building Repeat Customers

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    Mike
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    The purpose of a business is building repeat customers. We took some liberties from the original Peter Drucker quote by adding the word repeat. Repeat customers. That is what business is all about, right? If we had to depend on new customers for 100% of building repeat customers of our business, it really would get…