Category: CUSTOMER FOCUS
Build Targeting Segments Using Customer Personas
We have written a great deal about knowing your customers. Today we will explore this subject in great detail. We will explain how to build targeting segments and employ customer personas. Are you one that believes that creativity can be learned? We are among that group. We also believe in suggestions for innovative thinking can…
10 Ways Zappos Client Experience Influences Customers
Be everywhere, do everything, and never fail to astonish the customer. Have you noticed how businesses employ customer experience design for brand marketing and consumer influence? More and more trying to astonish the customer. Certainly, a real discriminator, isn’t it? Today we will examine 10 different ways Zappos client experience influences by stand out above the…
Customer Insight Secrets to Apply to Your Business
Commonly referred to as CI, customer insight secrets to working for you is the intersection between the interests of the consumer and the features of a brand. Their main purpose is to understand why the consumer cares for the brand as well as the underlying mindsets, moods, motivation, desires, and aspirations that trigger their attitude and actions.…
9 Ideas to Supercharge Chipotle Creativity for Customer Growth?
The competitor to be feared is one who never bothers about you at all but goes on making his own business better all the time. Yes indeed, Henry Ford. Chipotle creativity for customer growth is a winner. Are you one that believes that creativity can be learned? We are among that group. We also believe in…
8 Customer Ideas for a Small Business Secret Sauce
The customer never buys what you think you sell. A tricky meaning to Drucker’s quotation? Not really. But understanding why customers buy your products and services is certainly not straightforward. You need to put these customer ideas to work to fully appreciate why customers make the decisions they do. Be customer centric. The way we…