Category: CUSTOMER FOCUS
Walmart Customer Experience Designs Are Failing Improvement Efforts
Is your business focused on improving its customer experience? Many businesses are these days. Walmart is one of these businesses. But are the Walmart customer experience designs failing improvement efforts? Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. –Peter…
Customer Relationship Building: 10 Uplifting Examples to Add Trust
What do you feel is the most important factor in customer relationship building to yield added trust? How you make customers feel is the most important factor …hands down in our opinion. Like making new friends. Assure customers that you are who you say you are is the foundation. It is becoming the most important…
14 Ways IBM Simplifies Life For Their Best Customers
What are some of your customer priorities? Are you continuously thinking about how to simplify life for customers? Keeping your best customers happy and making them your advocates is a top priority for any business, isn’t it? These are the ways IBM simplifies life for its customers. The key is to set realistic customer expectations,…
23 Ideas to Super Charge Your Customer Experience Design
Customer experience design, CX, is something of the new black in digital right now. CX is the tech industry’s push to humanize UX – UX by definition was product-focused – and that puts the product at the center. CX starts with the customer and the experience they desire and then works back to the technology from…
The Subtle Art of Building Customer Personalization in Brand Design
Sephora is a great brand example of building customer personalization. The beauty retailer has 1,700 stores in 30 countries, so imagine the variations among consumer profiles Sephora must manage. Julie Bornstein, EVP, and Chief Marketing and Digital Officer for Sephora, gives much of the credit for the company’s personalization success to its loyalty program Beauty Insider,…