Category: CUSTOMER FOCUS
The Go-Getter’s Guide for Building Customer Advocates for New Business
The purpose of a business is to create a customer who creates customers. So, ok … we have taken small liberty on Peter Drucker’s quote. We added the part about who creates customers. We are pretty sure Drucker would agree with us. After all, building customer advocates are one of the most important jobs of…
Break All Rules and Be Different For Each Customer
The competitor to be feared is one who never bothers about you at all but goes on making his own business better all the time. A great quote from Henry Ford. Yes, your best competitors are making their business better and better all the while. And their growth is all about their marketing strategy. Of course,…
Make Your Service Something Customers Won’t Forget
Earlier in the year, my sister was in the hospital. She had a knee replacement, a procedure she was already familiar with. So, she knew what was in store and she was not looking forward to it. She wanted service to be something customers won’t forget. One of her concerns was the level of service…
Add Videos to Improve Online Customer Engagement
The heart of most marketing campaigns these days has been the website. The biggest problem with most websites … they are instantly forgettable! They seldom improve online engagement. They say the same thing as your competitors. You see two possible results from this problem. The first is that most customers will quickly lose interest and…
Great Examples of the Employee Empowerment Customer Service
Is achieving a remarkable employee empowerment customer service top priority for your business? If so, you should be looking for a better combination of examples of employee empowerment and trust. Above all, there are many examples of great customer service companies: Wegman’s, Ritz-Carlton, JetBlue, Disney, and Zappos, just to name a few. Quality in a…