Category: CUSTOMER FOCUS
How to Employ Public Relations and Put PR Marketing to Work
It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something. A worthy statement from Franklin Roosevelt. Try something to employ public relations and put PR marketing to work. Many companies still believe public media relations begin and end with a…
How to Define Brand Identity by Remarkable Customer Service
Be everywhere, do everything, and never fail to astonish the customer. What do you consider your most important factor to define brand identity? Could one of several things, right? In this article, we will tell you how to make customer service this critical factor. But before we begin we want to tell you an important…
5 Ultimate Mistakes that Cause Most Customer Attrition
People will forget what you said, people will forget what you did, but people will never forget how you made them feel. My favorite Angelou quote hands down. Not written for customer experience or customer service, it certainly applies, doesn’t it? If you want to minimize your guarantees for the cause most customer attrition, you…
Verizon Customer Service Standards Often Miss the Mark
Brands are verbs. What they do matters more than what they say. Verizon customer service standards are part of the brand’s deal. Verizon customer service. Do you pay more attention to what brands do than what they say they will or should do? Think carefully about your last few experiences with brands. While you gather…
Make Your Service Something Your Customers Won’t Forget
Earlier in the year, my sister was in the hospital. She had a knee replacement, a procedure she was already familiar with. So, she knew what was in the store and she was not looking forward to it. She knew customers won’t forget. One of her concerns was the level of service in the hospital…