Category: CUSTOMER FOCUS
Millennials Don’t Wait for a Customer Experience Strategy
One of my favorite expressions is, “It’s amazing what you can see if you take the time to look.” The other evening, my millennial step-daughter reminded of just that. It was a customer experience strategy. I’d just gotten home from work, and she was at the kitchen counter with her laptop going through a packet…
Customer Experience Design Creates Extraordinary Marketing
Does your business strive to satisfy customers? Our agency often runs customer experience design workshops and this question is a key thought exercise in the workshop. Most companies strive to satisfy their customers. That’s why they run customer satisfaction surveys to see if they are succeeding. People will forget what you said, people will forget…
Why Customer Satisfaction Is No Longer Good Enough
Research released today from Oracle has revealed that customer experience and satisfaction are now key drivers for revenue growth in Europe, and an effective channel for brand differentiation in a globalized economy where products nd services are increasingly commoditized. The research report, “Why Customer Satisfaction is No Longer Good Enough,” reveals that 81% of consumers…
Take a Look at These Great Customer Service Examples
Does any business leader seriously question the importance of deeply understanding their customers and delivering consistently satisfying experiences? We’d hope not. Demanding customers—more empowered than ever by technology—long ago made the idea of customer experience management a boardroom priority. Satisfy your customers or your competitors soon will. There’s an upside to succeeding at customer experience…