Category: CUSTOMER FOCUS
What Do Customers Want in the Way of Customer Experience Design?
Lots of things. But at the top of the list is for it to be easy to do business with you. That’s what customer experience design is about. Consider these design features: Speed: Most customers don’t want to take a ton of time deciding what to buy. They check with their friends and followers on…
My Home Depot: The Go-Getters Guide to a Remarkable Experience
Customers don’t care what you do. They only care what they are left with after you’ve done it. Do you notice the customer experience you receive at a business you frequently visit? With most customers, the answer is yes if the experience is bad. The extreme endpoint of the service experience. Occasionally, however, customers make note…
How Craft Post Titles Can Make the Difference in Your Blog Readership
Those few words at the beginning of your blog post can be the difference between the blog readership and spread like a virus through the web like a wildfire and it languishing in your archives, barely noticed. We’ve been talking about how to ‘craft’ blog posts and are looking at key moments in the writing of blog…
Voice of Customer: Ideas to Supercharge Your Insights
Is a lack of your best voice of customer strategy costing your company customers? Do you know the answer? Check out our thoughts on customer focus. It is pardonable to be defeated, but never to be surprised. Frederick the Great Voice of customer strategy Companies lose customers for a variety of reasons, some of which they…
Customer Feedback: 14 Tips on How to Gather Quality Insights
Henry Ford once said: If I’d asked my customers what they wanted, they’d have said a faster horse. A tricky meaning to Henry Ford’s quotation? Not really. But understanding the secrets of why customers buy your products and services is certainly not straightforward, but important nonetheless. You need to put these secrets of quality customer feedback…