Digital Spark Marketing

Category: CUSTOMER FOCUS

  • Tips for Attracting New Online Customers

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    Mike
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    With more competition for traffic and shoppers, new online businesses are getting smarter about how to attract new online customers. Companies that sell products and services online have always had to fight for their share of traffic and customers. The 2020 COVID-19 pandemic has exacerbated this, as more small businesses added an e-commerce component to…

  • Customer Experience Is a Key to Your Marketing

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    Mike
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    Customer Experience (CX) is something of the new black in digital right now. CX is the tech industry’s push to humanize UX – UX by definition was product-focused (you are a user of a product (or service) – and that puts the product at the center).  It is a key to your marketing. CX starts with the customer…

  • 10 Lessons We Learned About Telling Customer Stories

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    Mike
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    Does anyone really want to read another success story about how a software company changed a customer’s life? But testimonials, case studies, and customer stories are ubiquitous across industries. Everywhere you look, companies are investing in written testimonials and marketing videos to showcase how much better a customer is after finding their product. Surely there…

  • My Best Examples of Customer Experience Stories

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    Mike
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    How many of you consider customer service or customer experience stories as elements of your marketing? Consider this … if done well; don’t you think both could create things for customers to talk about? And therefore be enablers for your word of mouth marketing strategy. The key is to set realistic customer expectations and then…

  • What Is Know Your Customer (KYC) and Why Is It Important?

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    Mike
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      KYC is a crucial component in the fight against financial crime. It involves establishing customer identity, assessing money laundering risks linked with customers, understanding the nature of customers’ activities, and qualifying that their sources of funds are legitimate. Also known as Know Your Client, Know Your Customer standards are meant to safeguard financial institutions…