Category: CUSTOMER FOCUS
How To Use Behavioral Data to Improve Customer Experience
It’s a hot summer afternoon, and you know your customers are probably parched and looking for a cold drink, but how do you improve customer experience to get them to come to your restaurant? McDonald’s in Turkey thinks the key is using beacon technology to send real-time offers and coupons to customers’ phones. Turkey recently served as a…
Millennials Don’t Wait for a Customer Experience Strategy
One of my favorite expressions is, “It’s amazing what you can see if you take the time to look” for a customer experience strategy. The other evening, my millennial step-daughter reminded of just that. I’d just gotten home from work, and she was at the kitchen counter with her laptop going through a packet of…
Millennials Don’t Wait for a Customer Experience Strategy
One of my favorite expressions is, “It’s amazing what you can see if you take the time to look.” The other evening, my millennial step-daughter reminded of just that: a customer experience strategy. I’d just gotten home from work, and she was at the kitchen counter with her laptop going through a packet of paperwork…
Ways to Use Behavioral Data for Customer Experience
It’s a hot summer afternoon, and you know your customers are probably parched and looking for a cold drink, but how do you get them to come to your restaurant? Think behavioral data might work? McDonald’s in Turkey thinks the key is using beacon technology to send behavioral data real-time offers and coupons to customers’ phones. Turkey recently…
Learning from the Best Customer Experience Case Studies
In this post, we will examine two great customer experience case studies. Each of these cases offers some excellent points you can apply to your business that will help amplify your marketing. Feelings have a critical role in the way customers are influenced. -David Freemantle Case 1 I’ve been with the same dentist for more…