Marketing Techniques for Business Success: How to Blend New and Old
Whichever technique helps you tap into business success is a win-win marketing technique, isn’t it? And we are all looking for marketing techniques for business success, yes?
Not only will such techniques grab their interest but also keep them by your side as a potential customer. The sole purpose of marketing a product is to get more customers, sell the product/ service and get more profit on the deals that are made. No matter whether you have to use old marketing techniques that still work to achieve the purpose or hop onto the new ones.
Many marketing experts say that the old techniques do not comply with the new internet-based marketing techniques. Despite this, I have found they are still beneficial for the business brand. Are you willing to have a look at the old and new services that together will make a perfect blend of successful marketing?
You must have heard that old is gold, right? It is! Although not all the old marketing technologies are worth a shot in the twenty-first century of advanced technology, some of them even beat the new ones.
To make use of all the favorable techniques to gain full benefits, you’ll have to blend them both and produce an innovative strategy. The things that you can do are as follows:
Advertise the product using traditional and latest techniques
The advertisement is a very important part of marketing. Whether it is the traditional methods you use to market the product or work on the digital marketing strategies to do the work; it is going to work either way. You can continue printing the brochures, flyers, pamphlets, and posters to market your brand product offline and, do the same through content articles, videos, and images to market it on the internet.
Mailing is another old technique that you can shift to digital marketing and gain benefit from it.
Best marketing strategies for small businesses.
Bring the old promotional gift offer to online stores as well
One of the traditional marketing techniques that worked throughout the ages is offering promotional gifts and discount offers to the customers. The promotional gifts helped in gaining the confidence of the customers and compelled them to buy from the shop to get the incentive.
You can blend this technique with the newer technique of promoting and advertising these promotional offers on the official websites and social media network accounts and, get more customers directed to the shop. Even the online stores can make these offers and benefit from the return on investment.
Use social media services to the fullest
The standards of social media services in Dubai have raised a lot according to the latest marketing techniques and offered us a great platform to learn from. As the use of social media has greatly enhanced the communication between the customers and the business brand, it has brought them closer in different ways. You can use social media to answer your customer’s queries and also advertise your brand’s latest offers and coupon details if any.
Keep this marketing technique alive with other techniques, and you’ll surely gain numerous benefits from it.
Marketing techniques for business success … use slogans/ jingles – they work online too
The use of slogans and funny, rhyming jingles is an old marketing technique, but it still does wonders. They are easy to memorize, and the music tone along with the jingles attracts the listener. Once they are advertised in the community, you’ll see everyone talking about them. Then should you post it on the internet too?
Yes, for sure! It will be a lovely marketing step to take, and you’ll see how easily both these techniques will blend with each other.
Abide by the rules of SEO and work on CRO
Search engine optimization and conversion rate optimization are a part of the new marketing techniques. It helps in improving the ranking of the website in the search engine and improvising it according to the CRO obtained. Mainly, these techniques are the direct way to assess the quality of online marketing. You can use similar analytical skills to check out the progress of the old marketing techniques as well as the profit they make.
Running a successful business by using marketing techniques is no tough job. All you have to do is pick the right marketing technique, whether old or new, and blend them for better results.
What you get is what you bring to the fight. And that struggle gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to innovate your social media strategy?
Do you have a lesson about making your advertising better you can share with this community? Have any questions or comments to add in the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
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