As marketing types, we confess to having a visual bias when it comes to an expression of creative branding. We tend to experience a brand primarily through our eyes, by watching how it draws us into its world. And when we’re working with clients on a creative branding project, one of our first steps is to create a book of selected pictures and graphics that create a feeling of the brand’s character.
Do you express feelings and emotion often with your customers? Are you aware of the ways you are can influence brand attention? Well remember this: the more feelings and emotion you express, the more attention to your brand. And the more influence it can create. Not rocket science is it? But without it, you will be losing attention to your brand.
As long as it’s positive, there is no such thing as too much brand attention. If you play your cards right, you can roll all of that great attention into growth for your company.
The front line of any brand in the marketplace is not the advertising, packaging, or product design. It is the interaction that the customer experiences that determines the brand’s reputation to a large degree. It is human and emotion, and at that critical time when a customer engages with one of your employees or someone in your channel, or even one of your products, your brand will either be enhanced or diminished.