Brand Logo: 4 Things Your Marketer Doesn’t Tell You

If you want to achieve extraordinary success for your business, then the first step is to have a strong brand identity. Perfecting your branding with a modern, eye-catching brand logo, color scheme, website design, packaging, and business cards is a very worthwhile investment that will quickly begin to pay for itself.

The visual aspect of your brand is one of the very first things that potential customers will notice; this will either grab their attention or put them off! Since your logo is at the very center of your company’s visual brand, it’s important that it gets some extra care and consideration put into the design. We’ve listed some top tips to help you create an appealing business logo that will attract more customers to your brand.

Tip #1. Brand logo … keep it Simple:

Less is certainly more when it comes to logos. The best logos out there are simple and clean; they can be instantly recognized, are easily readable, and immediately give potential customers who know nothing about your brand an idea of what to expect from it.

One of the key factors to consider is how you portray your business name in your logo; don’t shy away from using a unique font, however, be sure that it’s easy to read and gets the message across instantly.

Tip #2. Incorporate a Color Scheme:

When designing your branding, it’s a good idea to prioritize your logo design, so that you can then work your color scheme around it. However, if you already have an idea in mind for a color scheme or have previously put together your website, you will want to make sure to design a logo that fits in well.

A logo that clashes with your color scheme will make your website look unprofessional and messy, a sure prerequisite for a bad first impression. Make sure that your logo is consistent and fits in well with the rest of your brand.

Tip #3. Include a Unique Message:

Your logo isn’t just a visual representation of your brand – it also sends a message to both existing and potential customers about what your brand believes in, stands for, and aims to provide. The images, lines, shapes, textures, typefaces, and colors that you choose in your logo all work together to send a unique message about your brand to your customers.

For example, logos can give the impression that a brand is fun, inexpensive, handmade, organic, caring, expensive, classy, luxurious, and a plethora of other descriptions.

Tip #4. Check the Sizing:

When putting together your logo, it’s important to make sure that it doesn’t just look good on your business website and social media profile photos, but also in other areas where it may need to be scaled down and made smaller, for example on the packaging, business cards, and flyers.

Before you go ahead with a logo, it’s a good idea to print or upload a sample to every area where it will appear to ensure that it fits in well and can be read easily.

The bottom line

Marketing is often confused with promotion, but it’s more than that.  As Peter Drucker put it, “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”  In truth, marketing is about insights more than anything else.

Did these tips help you put together the perfect logo? We’d love to hear from you in the comments.

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Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.

Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way.

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