My Favorite 10 Augustine Laws of Defense Contracting

Feb 11, 2016

—

Mike

in BUSINESS TOPICS

Ever read Augustine’s Laws of Defense Contracting? In the book, Norm Augustine codifies the rules of defense contracting. And gets you thinking as Schlosberg says.

Listen carefully:

Great Stories and Storytelling Can Have a Very Healing Influence

A very satirical read with pseudo-technical commentary and charts, written in 1983. Most of the laws are even more applicable today.

Norm Augustine was an aerospace businessman before his retirement. He served as President and CEO of Lockheed Martin during several of the years I worked for Lockheed Martin. I will remember him most for his book Augustine Laws.

Here are my favorite 10 of the 52 laws described in his book:

Law Number V

One-tenth of the participants produce over one-third of the output. Increasing the number of participants merely reduces the average output.

Law Number X

Bulls do not win bullfights; people do. People do not win people’s fights; lawyers do.

Law Number XIII

There are many highly successful businesses in the United States. There are also many highly paid executives. The policy is not to intermingle the two.

Law Number XV

The last 10 percent of performance generates one-third of the cost and two-thirds of the problems.

Law Number XVI

In the year 2054, the entire defense budget will purchase just one aircraft. This aircraft will have to be shared by the Air Force and Navy 3-1/2 days each per week except for leap year when it will be made available to the Marines for the extra day.

Law Number XVII

Software is like entropy. It is difficult to grasp, weighs nothing, and obeys the Second Law of Thermodynamics; i.e., it always increases.

Another resource: Never Give Up Your Dreams

Law Number XXII

If stock market experts were so expert, they would be buying stock, not selling advice.

Defense contracting … Law Number XXV

A revised schedule is to (an Aerospace) business what a new season is to an athlete or a new canvas to an artist.

Defense contracting … Law Number XXVI

If a sufficient number of management layers are superimposed on each other, it can be assured that disaster is not left to chance.

Law Number XLVIII

The more time you spend talking about what you have been doing, the less time you have to spend doing what you have been talking about. Eventually, you spend more and more time talking about less and less until finally, you spend all your time talking about nothing.

His most cited law?

That would be number 16, which shows that defense contracting budgets grow linearly but the unit cost of a new military aircraft grows exponentially. This law led to his humorous conclusion about sharing planes.

In the year 2054, the entire defense budget will purchase just one tactical aircraft. This aircraft will have to be shared by the Air Force and Navy 3½ days each per week except for leap year when it will be made available to the Marines for the extra day.

Norm didn’t take himself too seriously, did he? That is a great trait for an effective leader like Augustine.

The bottom line

Leonardo Da Vinci’s life as a creative thinker provides inspiration and lessons to learn for individuals and companies working such as Norm Augustine’s. in the creative sector. The lessons above have a direct relationship with the design and innovation process inside companies.

Also, they are linked with different creative thinking and problem-solving tools and methods which can be implemented to connect between different patterns to reach creative ideas and solutions.

Do you see? Very, very few of Da Vinci’s and Augustine’s abilities are in the populace. But that doesn’t mean you can’t learn to be creative as they did … it can be learned.

Can you use these lessons to learn to see or see better? Give it a try. Practice and be persistent. Stick with it, and over the long haul, you will see some good dividends.

Another story you may like: The Story of Tank the Dog or Is It Reggie?

Do you have any experiences similar to these laws to share with this community?

Need some help in capturing more customers from your marketing or advertising campaigns? Looking for creative ideas to help the differentiation with potential customers?

All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.

When things are not what you want them to be, what’s most important is your next step. Call today.

Test. Learn. Improve. Repeat.

Are you devoting enough energy to improving your enthusiasm?

Do you have a lesson about making your motivation better you can share with this community? Have any questions or comments to add in the section below?

Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way.

My Favorite 10 Augustine Laws of Defense Contracting

Ever read Augustine’s Laws of Defense Contracting? In the book, Norm Augustine codifies the rules of defense contracting. And gets you thinking as Schlosberg says.

Listen carefully:

Great Stories and Storytelling Can Have a Very Healing Influence

A very satirical read with pseudo-technical commentary and charts, written in 1983. Most of the laws are even more applicable today.

Norm Augustine was an aerospace businessman before his retirement. He served as President and CEO of Lockheed Martin during several of the years I worked for Lockheed Martin. I will remember him most for his book Augustine Laws.

Here are my favorite 10 of the 52 laws described in his book:

Law Number V

One-tenth of the participants produce over one-third of the output. Increasing the number of participants merely reduces the average output.

Law Number X

Bulls do not win bullfights; people do. People do not win people’s fights; lawyers do.

Law Number XIII

There are many highly successful businesses in the United States. There are also many highly paid executives. The policy is not to intermingle the two.

Law Number XV

The last 10 percent of performance generates one-third of the cost and two-thirds of the problems.

Law Number XVI

In the year 2054, the entire defense budget will purchase just one aircraft. This aircraft will have to be shared by the Air Force and Navy 3-1/2 days each per week except for leap year when it will be made available to the Marines for the extra day.

Law Number XVII

Software is like entropy. It is difficult to grasp, weighs nothing, and obeys the Second Law of Thermodynamics; i.e., it always increases.

Another resource: Never Give Up Your Dreams

Law Number XXII

If stock market experts were so expert, they would be buying stock, not selling advice.

Defense contracting … Law Number XXV

A revised schedule is to (an Aerospace) business what a new season is to an athlete or a new canvas to an artist.

Defense contracting … Law Number XXVI

If a sufficient number of management layers are superimposed on each other, it can be assured that disaster is not left to chance.

Law Number XLVIII

The more time you spend talking about what you have been doing, the less time you have to spend doing what you have been talking about. Eventually, you spend more and more time talking about less and less until finally, you spend all your time talking about nothing.

His most cited law?

That would be number 16, which shows that defense contracting budgets grow linearly but the unit cost of a new military aircraft grows exponentially. This law led to his humorous conclusion about sharing planes.

Related post: Surprising Story Lessons on Making a Difference

In the year 2054, the entire defense budget will purchase just one tactical aircraft. This aircraft will have to be shared by the Air Force and Navy 3½ days each per week except for leap year when it will be made available to the Marines for the extra day.

Norm didn’t take himself too seriously, did he? That is a great trait for an effective leader like Augustine.

The bottom line

Leonardo Da Vinci’s life as a creative thinker provides inspiration and lessons to learn for individuals and companies working such as Norm Augustine’s. in the creative sector. The lessons above have a direct relationship with the design and innovation process inside companies.

Also, they are linked with different creative thinking and problem-solving tools and methods which can be implemented to connect between different patterns to reach creative ideas and solutions.

Do you see? Very, very few of Da Vinci’s and Augustine’s abilities are in the populace. But that doesn’t mean you can’t learn to be creative as they did … it can be learned.

Can you use these lessons to learn to see or see better? Give it a try. Practice and be persistent. Stick with it, and over the long haul, you will see some good dividends.

Another story you may like: The Story of Tank the Dog or Is It Reggie?

Do you have any experiences similar to these laws to share with this community?

Need some help in capturing more customers from your marketing or advertising campaigns? Looking for creative ideas to help the differentiation with potential customers?

All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.

When things are not what you want them to be, what’s most important is your next step. Call today.

Test. Learn. Improve. Repeat.

Are you devoting enough energy to improving your enthusiasm?

Do you have a lesson about making your motivation better you can share with this community? Have any questions or comments to add in the section below?

Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way.

More inspirational stories from Digital Spark Marketing’s Library:

A Story About Living as Told by a Six-Year-Old Boy

The Story of Tank the Dog or Is It Reggie?

Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on Facebook, Twitter, Digital Spark Marketing, and LinkedIn.