Apology Message: There is Never an Easy Way to Apologize

Apology message
We all make mistakes. Mistakes mean apologies. So it is useful to know how to write or say an apology message to a customer, isn’t it?
Apology message
Apology message.
Check out our thoughts on customer focus.
Related post: Customer Loyalty …10 Ways to Gain, Build, and Retain It
There’s never a great way to apologize …
just OK ways and plenty of not so OK ways.
apology message
How to give an apology message to a Customer
When you make an accidental mistake with a customer, your primal response is to immediately say ‘I’m sorry’. That’s OK.
What’s not OK is to say ‘we apologize for any inconveniences we may have caused”.
Mistakes happen.
Related: Deadly Mistakes that Destroy Employee Engagement
Apology message … How you apologize matters.
not OK
This is not OK.
Don’t BS people … just say ‘I’m sorry’.
And mean it.
 
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Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+Twitter, and LinkedIn.  
Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.
  
More reading on customer engagement from our library:
Complaint Management … Tips for Small Business Success
Complaint Handling … 14 Effective Business Relationship Recommendations
Influence Consumer Behavior by These 9 Personalization Strategies
Employee Engagement Activities …13 Mistakes that Destroy Engagement
 
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