Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual content to enhance my blog posts. In addition, to achieve enhanced graphical content, images can improve the performance of your articles. That’s because blogs with pictures receive 94% more views than posts without them.
According to a recent study from the Content Marketing Institute, 73% of marketers say their top priority is to create more engaging content.
And 55% of these content creators are prioritizing visual content.
If you haven’t been using images to enhance your content, you should consider starting with these tools.
That’s because Research shows people follow directions 323% better if the directions include both text and illustrations.
Here are my favorite tools for enhancing graphical content:
Canva
Canva has plenty of design tools for you to take advantage of. It is my most used tool for enhancing graphical content, by far.
Those of you who are a little bit more advanced will enjoy the graphic design features offered on this platform.
One of my favorite elements of the Canva platform is the versatility it offers. You can use it on the Internet as well as your iPhone or iPad.
They specialize in a photo editor, color palette, and font combinations. But their infographic building tools are just as good, if not better. You don’t need to have a design background to figure it out.
Unlike some of the other Canva tools, the infographic builder is free to use. All you have to do is create a Canva account before you get to work.
Their library has more than one million photos, illustrations, and graphics for you to choose from. If you’re not happy with their selection, you can also upload your images. What options that give you.
Once your image is uploaded, you can select a font from over 130 options. They make it easy for you to change the background and color scheme too.
After you’re satisfied with your custom layout, you can save these unique templates to your account. This makes it easy for you to repurpose the same layouts for your future infographics. It’s one of my favorite time-saving marketing tools.
If you’re not satisfied with all the elements in the free Canva library, they have premium elements available for purchase.
But unlike some of the more expensive infographic tools we’ve seen, the Canva premium purchases cost only $1 at most. It’s an extremely cost-effective way to enhance your infographics.
Creately
Creately is a platform specializing in creating unique diagrams for your business.
Although they aren’t the same, diagrams and infographics are very similar, which is why I thought it was worth adding this tool to my list.
I recommend Creately for businesses that have multiple designers producing content at the same time. It is very useful for collaborative work.
With this software, you can collaborate with up to 20 team members on the same project with real-time updates, edits, and changes to your design.
They have over 1,000 diagrams for you to choose from. Even if you don’t want to publish your diagrams, you can use the tool for in-house projects such as building a customer journey map.
Infogram
Infogram is another one of my favorites. The platform allows you to customize every element of each infographic you create fully.
In addition to infographics, you can also use this software to create:
- reports
- charts
- maps
- dashboards