5 Unique Law Firm Marketing Ideas to Incorporate in 2020

There are over 1 million attorneys out there. You can’t rely on saying that everyone knows you or getting referrals from past clients. You’ll get some business, but you need to emphasize law firm marketing if you want to grow.

What are the best law firm marketing ideas that you can use to grow your law firm? There are countless ways to market your firm.

Read on to learn some of the top ways you can market your law firm and get more clients.

1. Law Firm Marketing Starts with Your Firm

How can marketing ideas start with your firm? After all, you’re trying to reach a new audience, right? There are a few things you need to calibrate within your firm before you start spreading ideas externally.

That step is overlooked, but it ensures that your marketing efforts are consistent across all the different marketing channels you decide to use.

You want to take a look at three things in your firm. The first is what makes you different from all of the other law firms. In other words, why would someone care about your firm and hire you?

The second thing is your ideal client. Who are they? What’s their background? Why do they need your services? Are they in an emergency situation, such as a DUI? Are they contemplating divorce and are shopping around for an attorney?

When you know about their specific situation, you’ll be able to choose the right tactics to reach them.

The third thing that needs to be aligned is your brand. Your brand is the feeling that people get when they think about your law firm. Ideally, you want your brand to be about competence and peace of mind.

Once you have those things down, you can start to build your marketing strategy. You can start a short campaign to get more clients now. Will it work? It could. Will it deliver long term results for your firm? That’s unlikely.

Take a long-term approach to get clients. Decide where you want your law firm to be in 1 year, 3 years, and 5 years. You can then reverse engineer the path to accomplishing your goals. This will help you take a long term approach to marketing.

2. Have Great Content on Your Site

It’s not enough to just have a website with a picture of the lead attorneys. That’s pretty much what every single law firm does.

You need to help people answer the question, “why should I hire this firm?” That starts by providing valuable content on your website.

What does great content look like? It has to solve a problem. For example, a bankruptcy attorney can have articles that explain the bankruptcy process. They can explain what happens at a discharge hearing, and the different types of bankruptcy.

These types of articles show your expertise and help put potential clients at ease. It also gives them the knowledge required to feel empowered.

3. Run PPC Ads

PPC stands for pay per click. This is a form of advertising that usually appears at the top of search results.

PPC ads are very useful in several situations. You can run them when you’re just starting to market your law firm. A successful PPC campaign can generate new leads and business to you faster than other law firm marketing tactics.

PPC ads are also useful if you target clients that need representation right away, like a defense attorney. In many cases, clients are in trouble, scared, and need help right away. These ideas for defense attorneys can help give you more ideas about incorporating search in your marketing.

When you do run a PPC campaign, you want to make sure that your ad text is strong and direct. It’s not easy to do, and it requires multiple drafts. You also don’t want to send traffic to the home page of your site. Have a separate landing page set up to get the attention of your audience.

4. Invest in SEO

Search engine optimization is the optimization of your entire internet presence to improve your firm’s appearance in search results. PPC ads and SEO work together to bring credibility to your brand.

There are more than 200 ranking factors that Google’s algorithm uses to determine search results. You want to make sure that your site has the right keywords and content. Your site also has to be mobile friendly and perform well across devices.

The HTML code on your site has to be clean and easy for search engines to pick up and interpret. That allows your site to be indexed and appear in the appropriate searches.

5. Give Your Firm Personality

Does your law firm have a personality? It may be professional, fun or a combination of both. You want to make sure that your personality shines through in your content.

People, namely your potential clients, are looking to hire someone that they can relate to. When you show empathy and humanize your firm, your firm becomes more relatable. That allows people to bring down their guard and call you.

Where can you show your personality? Social media posts and blog content are two places to start.

Law Firm Marketing Ideas That Work

There’s no question that you need to turn to marketing if you want to grow your law firm. Your firm is in a very competitive market, and you need to find ways to stand out.

You need to start by understanding your law firm. That includes what makes your firm better than the others, what your ideal clients need, and what your brand stands for.

Once you get that down, it’s much easier to apply different tactics, such as SEO, blogging, or running a pay per click campaign to jump-start leads.

These law firm marketing ideas are a few things that you can do to grow. If you want more creative ways to grow your firm, check out this site often for more helpful marketing articles.