For quite a few decades now, Los Angeles has been the
hub of startups and small businesses. Since 2009, technology, computers,
electronics products, and food were the leading sectors in LA. Today, the city
ranks as one of the top manufacturing centers across the US. With thousands of
new brands coming up every year, in every sector imaginable, the competition
between the businesses, old and new is fierce. That is why it is so critical to
engage your audience
Why
do you need experiential marketing as a part of your campaign strategy?
Some companies are still thinking about
handling their marketing internally by hiring market experts. However, the
tough market is proving challenging for teams that only resort to traditional
methods of advertisement and marketing. The people of Los Angeles no longer
find large hoardings and OOH advertising techniques intriguing. They are
looking for something that “speaks” to them.
As a result, there has been a significant shift
in marketing trends in the city. A large number of new and veteran brands
operating out of Los Angeles are devising immersive advertising and marketing
techniques. Broadly speaking, these are all part of experiential marketing.
Experiential marketing offers the target
consumers an exclusive and limited experience that creates a long-lasting
impact. However, most businesses now realize that their internal marketing and
PR teams are not sufficient to plan and execute events that can command the
attention of hundreds and even thousands of people.
Why
should you outsource your marketing needs to experiential agencies?
It is the era of outsourcing, and marketing has always been a niche dominated by third-party marketing experts. It makes complete sense to outsource one’s marketing ideas and necessities to a team of experts, who have honed their skills on the field.
Teams like Roots³ Productions Los Angeles dedicate their time and resources towards perfecting event-based marketing stunts for reputed brands and nascent startups alike.
These experiential marketing companies have
successful and robust disruptive marketing strategies up their sleeve. Here are
a few ways you can introduce your brand to a new market or capture the attention
of new target consumers –
Hire a mobile truck
Experiential
marketing companies typically offer mobile truck services to brands for
executing location-based marketing strategies. They provide the branded decals
and wraps necessary for the event, along with proper plans for product
introduction and consumer interaction. When looking for a new audience, it is a
smart move to take your brand on the road.
Taking
your business to your audience will not only create a strong positive
impression, but it will also assist the data collection process. The best
experiential agency in Los Angeles will work out the most effective routes for
your brand and plan out the events for the entire trip. You can collect new
leads from market interactions and begin building your email list from Day #1.
Shipment container shops
Today,
pop-up shops are the rage. Pop-up shops have a sense of surprise and urgency.
They draw target consumers like bees to honey. Showcasing your products or
services in these “limited period” shops can attract the relevant customers you
were searching for all along.
Adding
offers like discounts in return of social media tagging of brands can help with
both brand awareness and recognition. Research shows that setting up pop-up
shops in convenient locations and interacting with the audience directly can
boost brand recall better than any digital ad campaign.
Event sponsor and collaborations
The
most significant opportunities to showcase your brand include events like the
Burning Man and Coachella. While famous events like these can cost your brand a
fortune, local brands should always look for smaller and more niche events
within Los Angeles that can boost their brand recognition.
Experiential
marketing agencies can help train your team of ambassadors and customer support
executives. Their job during the events is to communicate with the target
consumers and collect value-adding data that can contribute to lead generation.
Art Installations
Nothing
connects with the modern consumer more than art. Whether it is dedicated
wildposting on noticeable walls across the city or installing relatable and
impactful art pieces in critical junctures of Los Angeles, you can trust an
experienced marketing agency.
An
out-of-home or event-based marketing stance requires more than money and labor.
It needs fresh ideas that resonate with the millennial customer. Research shows
that millennials don’t mind spending money on a new product from a novice
brand, as long as the brand concurs with their ideals.
It is the responsibility of any experiential
marketing agency to create a personality of a new or existing brand, which
appeals to the target audience. These events and activations not only speak to
the consumer but also works towards establishing a strong emotional bond. There
is no better way to aid brand recall than to evoke the emotional ties a brand
has with its target audience.
While experiential marketing might sound
expensive, especially to a new small business, it is the necessary investment
you must make for higher ROI and better reach of your company.