Failing to
understand account based marketing can cost your company thousands of dollars
in sales each year. While you may have a full-fledged digital marketing
strategy in place, that doesn’t mean that you’re covering all of your bases.
Continue reading
this article to learn more about to win with ABM strategies.
Must-Know Account Based Marketing Tactics
Whether you’re
thinking about using an account based
marketing agency or you want to figure out how to DIY, you should
understand the basics and the benefits.
A Basic
Understanding of ABM
ABM is exactly
what it sounds like in that it is marketing to each account. If you’re a B2C
company, this might not be the best strategy for you since you need to market
to a larger audience.
B2B companies
greatly benefit from account based marketing since they can target the people
that make decisions within the company they are trying to sell on their
products and services. Even if there are multiple people that make the
decision, you can figure out their role in the decision and create marketing
content that speaks directly to them.
The Benefits of
Account Based Marketing
As you’re
thinking about learning a whole new marketing strategy and having to teach your
team, you need to understand the benefits to be motivated properly.
Resonate with Their Needs
If you’re
marketing products to people that don’t need them, it doesn’t matter how
high-quality they are. Instead of missing the mark with promotions, you can get
very specific with what people receive based off of the information you
have.
When people
feel you understand what they’re looking for, they are much more likely to pay
attention to the promotions you send to them.
Identify Where You’re Making the
Best ROI
When you market
to each account, it is easy for you to see where you’re making your money. If
you see that you’re making most of your money from a specific prospect or a
specific tactic, you can focus on that strategy. On the other hand, if you see
that a specific strategy is not working — you can ax it all together.
Sales and
Marketing Alignment
Since your
sales and marketing teams will know exactly what is happening with a given
account, it will be easy for them to align for a successful campaign. Instead
of working silently apart from each other, they will be able to work together
to do something now known as
smarketing.
Zeroing in on Your Clients’ Needs
As you can see,
account based marketing tactics are all about helping you get a very specific
message to the right client. The more you do this, the better results you will
have in your marketing campaigns.
Want to learn
more about marketing and getting great results in your business? Continue
reading our blog and bookmark your favorite articles today.
