6 Ways Tech Can Improve Small Business Customer Experience

Small business customer experience is an essential business function. You have to keep the right approach to your customers at all costs in order to achieve your sales goals. Building loyalty is the most important thing, and technology will be your most helpful friend in that mission.

Not only that everybody uses smartphones and tablets nowadays, but there are also some tasks that you can’t achieve without the help of AI. Let’s see how technology can massively improve your customer experience.

Your website is vital

Before people decide to contact you about the purchase of a product or service, they will first go to your website and check it out. That will happen every time. Therefore, your website has to be top-notch. You’ll need an original “about us” page, automated chat, a well-designed “FAQ” page, great content, etc.

You want to leave a great first impression, and that is the main reason why your website needs to have all the essential features for customers. You need to keep their attention with a lot of useful information and exciting design.

Data management and insights

For example, small businesses also need big data. Personalizing and segmenting your marketing is essential, and both data management and analytics tools will help you achieve that goal.

You’ll need web analytics platforms to leverage the customer data, and there are many of them out there which are not too expensive. You need to collect and analyze big data mostly because you have to focus on specific details about your customers – their interests and purchasing habits.

Be present on the right social media channels

Have you noticed, it is impossible to run a business nowadays without being present on social media? However, depending on your business niche, you should push your presence on some of the channels instead of trying to be everywhere. How to decide which channels are suitable for your business? Follow the traffic; nothing else really matters. Opt for channels that your target audience prefers. Being present in social media is essential for maintaining contact with your customers, interacting with them, and continually answering their questions.

Another great feature of social media is getting the opinion of your audience through polls. For instance, you can ask them to vote for one product or another. As a result, you’ll know exactly how many people prefer each of these products.

Focus on mobile

Your site must be mobile-friendly, and that has to be your number one priority if you are starting the business. More than half of all internet shopping is coming from mobile devices. That fact is enough by itself for every entrepreneur to realize the importance of a mobile-friendly website.

On top of that, your mobile presence will allow you to automate multiple functions your customers need, as well as connect with them in real-time. You can even get insights from your customers through an exciting and useful customer feedback app. All these things will improve your branding and help you maintain a good relationship with your customers.

Email automation

Keeping regular contact with your customers is a must, and email is another way of doing it. However, when your business grows, you won’t be able to send and answer all emails manually. There are multiple options, such as Gmail and Outlook, for email automation and interaction.

What do you have to do? Find the option which suits your company needs the best, especially if you are talking about your new product or service. Simple as that.

Chatbots

Chatbots are the latest tech improvement in customer service. They are kind of virtual assistants who answer instantly most of the customers’ questions. You can deploy them via a mobile app, website, messaging, or even voice. Their most important feature is that they guarantee quick response times. It will hugely affect customer satisfaction and experience, and they will start recognizing your website as efficient and precise. Being fast and reliable is a vital combination nowadays, and chatbots offer both.

The ultimate goal of implementing all these things in your business is to improve responsiveness and also to always interact with your existing or potential customer. It would be almost impossible without the help of technology.