Ah, Facebook. The holy grail of social networks. Whether you use it for personal use to catch up with friends or for professional use to engage with potential clients, it’s important to stay on top of the channel’s ever-changing features. Without being in the know, you could miss out on the latest ways Pepsi employs on Facebook features, trends, or the latest way to engage.
In the old days of advertising, Pepsi’s name of the game was reach and frequency. They preferred mass media vehicles like television and radio because they were the easiest means to reach large audiences and build brand awareness. But the world has drastically changed with the internet. Now the focus is all about how to target customers with Facebook ads to get to your specific audiences.
I spent the majority of my adult life managing organizations and I always felt enormous pressure to innovate, but whenever I went looking for guidance, what I found was a confused jumble. disruptive innovation, design thinking, open innovation, lean launchpads and on and on. Unlike marketing or finance, there wasn’t anyone clear framework.
Yet it is also more complex because there are so many problems and so few solutions. To solve a really tough problem, you have to look far and wide to find the right combination of ideas. That takes an enormous amount of dedication and skill. However, there’s no evidence that these talents are innate. You can learn the skills you need to up your innovation game.
Increased media fragmentation and new tools for reaching people, like targeting, have evened the playing field between businesses large and small.
Even the smallest mom-and-pop shop has opportunities to get in front of their target audience and drive awareness at a faster clip than some of the largest brands.
Segmentation is a key tenet of effective marketing. How can you achieve your goals if you aren’t reaching the right consumers?
Do you want to connect with local customers on Facebook?
If you’ve already created a website and your business is on Facebook, you’re well on your way to big-time exposure. Want to make sure you’re up to date on the world’s most popular social platform? We’ve got seven hot features you need to know about, including Facebook features.
It’s always the early adopters that benefit most from a new Facebook feature or hack.
That’s exactly why we’re doing this monthly roundup of the latest Facebook news – bringing you the latest news before anyone else know about them…
Pepsi Employs on Facebook Features … insert posts to the top of the timeline
Did you realize that pinning a post to the top of your Facebook timeline increases the post visibility? It is not rocket science, is it?
That’s a good thing, right?
So, why not do it? Click on the downward-facing arrow on the top right-hand corner of the post and hit ‘pin to the top.’ That’s all there is to it.
While most ideas lead to nothing, some create enormous value. Calculus, the theory of evolution and the telephone made our lives better no matter who came up with them first. That’s not because of the idea itself, but what was built on top of it. Ideas only create a better future when they mix with other ideas. Innovation, to a large degree, is a combination.
The stories of Alexander Fleming and Jim Allison are instructive. In Fleming’s case, it was scientists at another lab that picked up the initial idea and did the work to make it into a useful cure. Then they went to America to work with other labs and, eventually, pharmaceutical companies to do the work needed to go from milliliters in the lab to metric tons in the real world.
Pepsi Employs on Facebook Features … they monitor competition’s top posts
Were you aware that you can review posts from pages you watch within Facebook Insights?
This feature makes monitoring the content of your closest competitors extremely easy and very convenient.
While most ideas lead to nothing, some create enormous value. Calculus, the theory of evolution and the telephone made our lives better no matter who came up with them first. That’s not because of the idea itself, but what was built on top of it. Ideas only create a better future when they mix with other ideas. Innovation, to a large degree, is combination..
Awesome facebook features … save articles
With more live posts coming into your news feed every day, the Facebook Save feature a very useful tool to help curate relevant content to rehash and reuse in your Facebook page, as well as other social media.
But here is the kicker …
Pepsi Employs on Facebook Features … they find evangelists and fans
It is easy to track your friends and fans by these four steps:
Go to page settings
Click on people and other pages
Click on the drop-down menu next to ‘people who like this ‘
View people and Pages that like your page – plus people banned from your page
Post attribution settings
Use this feature to keep your identity straight. Tired of people posting on your page with a wrong identity? It is a simple fix.
Go to your page settings, click on ‘post attribution’ on the left sidebar, choose your preferred default identity, and you are done.
Pepsi keeps their inbox clear
Here is how to manage your notifications and emails;
Go to settings and click on notifications. You can click on which notifications you want to receive.
Pepsi Employs on Facebook Features … tag personal profiles
Tag personal profiles.
Tagging personal profiles will generate more Facebook engagements. Here are all the details on how:
Click on ‘edit post’ in the drop-down menu. In the editable textbook, type @ before the person’s name you want to tag in the post.
It is just like you would tag a person normally on Facebook.
Hit ‘done editing, ’ and a notification will be on its way.
Pepsi Employs on Facebook Features … they follow ad relevance
You want to ensure ads are delivered to the appropriate customer segments. If they are, then they will be sure to improve your marketing performance. All you need to do is check your relevance score. To accomplish this:
Go to ads manager
Click on all campaigns, all ad sets, or all ads
Click the column’s dropdown
Select the customize columns
Check the relevance score
Click apply
On the reports page, click the breakdown drop-down menu (next to the column’s dropdown)
Be sure you’ve selected “none” or relevance core will not display
Pepsi filters their page posts by type
This feature is targeted to improve your productivity and save you lots of time.
Here is how: click on ‘activity log’ left sidebar of your page settings and choose the post type.
Mark notification as reading to stay organized
This one will help you stay organized.
Here is how: Go to your page notifications (the globe in the top right corner and click on mark all as read. It is this simple.
What is the bottom line?
Like an ocean freighter, Facebook can only pivot so fast. But could these new features reinvigorate the News Feed? Could they could it replace TV the way Live didn’t? How will the #influencers, the social media stars, and the celebrities gravitate to it?
We’ll find out soon enough. For now, though, welcome ephemeral video to the mainstream. Teach your grandparents how to use it, get ready to see your teachers and exes popping up in your Direct inboxes.
And watch for an uptick in all kinds of camera-first communication, because the selfie lens is the new text box. Facebook says so, and so it is.
Need some help in capturing more customers from your social media marketing or advertising? Creative ideas to help the differentiation with your customers?
Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.
Call Mike at 607-725-8240.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step. Call today.
Test. Learn. Improve. Repeat.
Are you devoting enough energy innovating your social media strategy?
Do you have a lesson about making your advertising better you can share with this community? Have any questions or comments to add in the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.
More reading on social media marketing and advertising from Digital Spark Marketing’s Library:
Are You Employing the Smashing Value of Creative Stories
How Small Businesses Win Social Media Marketing Wars
The Ultimate Guide to Creative Social Media Marketing
