Are you using content marketing within your social media posts? Want to know how visual marketing can help you stand out online? Check out these content marketing examples to learn from.
Here’s the reality to note. If you’re not creating visual content marketing inspiration that captures the audience attention, your competition is.
More details to study: What Marketers Need to Know about Personalization Strategies
Graphics can tell your company story, boost awareness and drive additional traffic to your product or service.
So how can you create content that helps you better connect with your fans and followers?
Join me in this look at 15 remarkable examples you’ll WANT to follow for visual content marketing inspiration!
Volkswagen
Volkswagen claims that all people and all things have a story to tell, and you see this as evidenced in many of their Facebook posts.
Across their social media are visual stories about VW automobiles and their customers. Whether you want to learn about VW history, understand the heritage of the Beetle or find your next car, Facebook is an excellent place to do it.
Each image is designed to further the culture and experience around the Volkswagen brand. Watch (and learn) as they highlight important milestones within the company by weaving a powerful story into each post.
Whole Foods
Besides offering their customers healthy, organic foods, Whole Foods also provides followers with exceptional and informative visual graphics.
This is a brand that knows how to tell a story visually and make it appealing to all.
Although they have some product advertisements, most of their posts include great images combined with valuable advice.
Starbucks
Starbucks has a presence on multiple social media platforms, each one successfully expressing their brand identity and what the brand is all about.
Their use of visual marketing is bursting with personality and originality, and although Starbucks often uses posts to advertise products, it’s done creatively and subtly. Rarely will you see Starbucks use a strong selling message … a good idea to follow.
This is a lesson many companies have yet to learn: Sometimes less is more… especially when it comes to visual content and more importantly, marketing messages.
Bud Light
Bud Light has an active and vibrant Facebook Page ripe with visual marketing.
From colorful graphics to native video, Bud Light has created an interactive Facebook community through visual media.
And they’re always encouraging their community to join in on the fun. They consistently invite followers to submit personal photos.
Whether a day at the beach or an event Bud Light is promoting, audience participation gives their social media a unique “small town” feel.
Target
Target uses several boards on Pinterest to market their store and products. Although each board exemplifies a different marketing strategy, all of them use engaging and informative graphics.
Target doesn’t just post photos of their products like many other brands do. They combine images with text to create fun, marketing messages, and shareable images.
Nike
Nike understands marketing on Instagram as well as the mentality of their target audience, and they use this knowledge to showcase its brand identity very effectively.
The brand loves to post inspirational hashtags and photos showing everyday moments related to sports. The focus is on speaking to everyone who has a dream and encouraging them to ”Just do it!”
Grammarly Cards
Grammarly is an online proofreading and correction service with an excellent visual marketing strategy. It is one I love to use.
Their Pinterest page is filled with funny and engaging content that their community enjoys and frequently share.
The humor and wit are coupled with attractive pictures the Grammarly Card’s audience has a difficult time ignoring.
Visual Marketing Inspiration from Canva Remarkable Examples