The Truth about Stories … Part 1 Tips for Better Story

Do you use stories to convey your marketing messages? How about your business? Are you interested in tips for better story? If so, you will want to check out these.

Feelings have a critical role in the way customers are influenced.

tips for better story
Better story for marketing messages.

David Freemantle

Stories are a very integral part of being persuasive. If you want to persuade your customers and create a memorable experience at the same time, you must master storytelling.

Keep learning: My Top SEO Strategies for Content Marketing Success

This is a 2 part series. Here is Part 2: The Truth about Stories … Part 2 What John Grisham Teaches


The reason that stories (when told well) are so appealing is that you can transport customers inside the story and give your message more meaning. Here are nine ways to create a better story:


Tips for better story … engage the audience

Stories, when properly practiced, pull people into a dialogue. It’s about engagement and interaction. The audience is just as an active a participant as the storyteller.


Better story for marketing messages … make the audience care 

Whenever I am fortunate enough to see and listen to remarkable stories being told “live” in action, I am struck by their power to pull listeners in, much like a gravitational force that’s impossible to resist.

The best way to pull your audience in is to make them care … emotionally, intellectually, aesthetically.  But how do you make the audience care? This is the most fundamental question of all. There is no single answer. One important answer is having empathy for your audience and trying to craft your story and design your content always with the audience in mind.

Stories in all their many forms are never just about transferring information alone. We are emotional beings, like it or not, and to make the audience care enough to listen to you, you have to evoke in them some emotion.


Make a promise

Very early on you need to get the audience to believe that this story is going to go somewhere, that it will be worth their time. The secret is a well-told promise about the upcoming story.

Tips for better story … create some curiosity

You don’t have to beat people over the head with your message, nor do you need always to make your message painfully obvious. This is not about being vague or unclear, but it is about letting the audience work on their own a little to figure things out … creating some curiosity.  That’s one of your jobs as a storyteller. We’re born problem solvers. We’re compelled to deduce and to deduct because that’s what we do in real life. It’s this well-organized absence of information that draws us in.

storywriting ideas
Brand story example.

Story is about change

We’re all learning all the time. And that’s why change is fundamental in story… life is never static. Think of change in two ways. First, the content of every good presentation or story addresses a change or some kind. Second, an effective presentation or a story told well will create a change in the audience. Don’t let the only change you create be in your audience the change from wakefulness to sleep.


Tips for better story … construct anticipation

In a great story, the audience wants to know what happens next and most of all how it all concludes. In an explanatory narrative, a series of actions can establish a narrative flow and the sense of journey that is created is one form of anticipation of what comes next.


Tips for a better story … have a clear theme

A strong theme is always running through a well-told story. The theme is often not stated directly in the story, but it is the essence or the core idea at the root of the story. A clear sense of your theme or controlling idea keeps you from trying to throw too many ideas into one story.


 Stimulate a sense of wonder

A good story is a mix of logic, data, emotion, and inspiration. We usually do fine with the logic and data part, but fail on the emotional and inspirational end. Certainly leaders and educators need to infuse a bit of wonder into their talks that inspire people to make a change. Most importantly, a good story should not end when the speaker sits down, or the class comes to an end.


Draw on your experiences

Where do you find material for storytelling? Draw from your experiences and look inside yourself. Rely on what you know… draw from it. Capture a thought, truth from your experience, and express values from deep down in your core.

Stories are a great means of sharing and interpreting experiences, and great experiences have this innate ability to change the way in which we view our world.


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What do you do to get those around you drawn into your stories?  Do you have an experience on creating a story for your marketing messages to share with this community?


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The Truth about Stories … Part 1 Tips for Better Story