Tag: call to action

Ways to Increase Your Social Media Engagement

The more likes, comments, and shares you have on your page posts, the more likely your content will be seen. You’ll discover ways to increase social media engagement.

Create Shareable Content

If you want people to share your posts, you need to create highly shareable content. It’s that simple.

“Highly shareable” means the content is relevant to your audience and compels people to share it. Your content should make people stop in their tracks. Facebook calls this “thumb-stopping,” since the majority of users view the platform on mobile devices. When your audience stops scrolling and pauses to read your content, they should feel an instant urge to share it with their audience.

The content could be breaking news, educational, hilarious, entertaining, or something that’s not typically seen elsewhere. This is the type of content that will make your audience look good to others when they share it.

For example, this video from The Kitchn is a simple recipe that plays off their audience’s love for avocados and desire to learn something new. This post has received more than 6,800 shares.

Create thumb-stopping, shareable content.

Makeup Lessons is another page that posts a variety of engaging, shareable visuals, such as stand-alone, multiple, and instructional graphics. The beauty pics really pop in the news feed. Plus, they use carousel posts to showcase multiple links and images.

Publish link posts with multiple images to create a carousel.

Takeaway: Create videos, graphics, and posts that are relevant, stand out in the news feed, and make people want to share. The content doesn’t have to be fancy, but it should look good and be of value to your loyal following.

Include a Call to Action

Just as you want to create shareable content, it’s important to ask people to engage. Include something as simple as an invitation to share the post. For instance, write, “If you found value, please share with your fans.” Or “If this speaks to you, share it with your audience as well!” You may also want to invite people to comment.

For Rainbow Bridge Remembrance Day, Positively Woof invited fans to share a picture of a pet that had passed. The eye-catching video post has over 7 million views, 19,000 comments, and 208,000 shares. (I’m one of the 19,000 commenters. My own beloved cat, Baby the Bengal, went to kitty heaven in September of last year. So sad.) You can see the incredible bond that animal lovers have in the epic thread on this post.

Takeaway: Create shareable content that includes a call to action. Also, post content that aligns with a trend or holiday related to your business so your audience will want to chime in.

Mix Up Content Types

There’s a window of opportunity right now with the Facebook news feed algorithm since not nearly enough businesses are doing video.

If you put a higher ratio of video in your content mix (three times a week), it will increase the visibility and engagement of your page substantially. Mix in other content types and you have a recipe for success.

Betty Rocker is a nutrition and fitness expert who has a wonderful mix of content types. From recipes and checklists to inspirational pics.

She also adds a human element to connect with people viewing her page so they’ll engage. The Betty Rocker mixes up fitness videos and recipe posts with more personal updates.

Takeaway: Provide fun and interesting content for your fans so there’s always something to see, learn, and do on your Facebook page.

Design Video for Viewing With the Sound Off

To encourage engagement, make your videos understandable with or without audio. Although Facebook is testing autoplay video with sound on, you should still design your video to be viewed with the sound off whenever possible, since users will have control over the mute button.

Remember, autoplay video (with or without sound) is here to stay. Use a tool that easily allows you to add text such as lower thirds and captions to your videos.

This Tony Robbins video offers the same info to viewers, whether or not they’re listening to him speak. Design video to be understandable when muted.

Takeaway: When your audience can consume your content with the sound off, they’ll be more likely to engage with it.

Try Instant Articles

Instant articles load 10 times faster inside the Facebook mobile app than links on the regular mobile web. Companies using instant articles include Business Insider, BuzzFeed, the Washington Post, and others. For example, Mashable publishes some content via instant articles, like this one about upcoming LinkedIn changes.

Instant articles are identifiable in the mobile feed by the lightning bolt icon. One click and the article appears.

Instant articles show up immediately when a reader clicks.

Yes, it does require time and effort to set up instant articles. However, since people get instant gratification when they click an instant article link in the feed, they’re more likely to read it. Then they’ll share and otherwise engage with your post.

Takeaway: Perhaps you won’t use instant articles for every article you publish, but test it with some of your flagship content.

Change Your Posting Time

Not getting the engagement you want on your posts? Try publishing content outside business hours, such as in the evenings and on weekends. Publish when more of your audience is online.

Also, it’s totally okay to repurpose content. Post content that’s already been shared on other networks and periodically republish your most popular Facebook posts. Don’t share a previously published post, though; republish it as a fresh post. Post at off-times when your competitors are not online.

Be conscious of the evergreen content you share. If you’re republishing older content, remember to read it first to make sure it’s still relevant. Plus, while you can auto-publish links and blog posts using third-party tools, don’t set and forget it.

Every now and then something may happen in the world or in your business and industry. Just be aware of what you’re posting and when to make sure it’s still relevant and not disruptive during a crisis.

Takeaway: If you’re not already doing so, post once a day to your page, which is what most brands do. News organizations post more frequently because they tend to have noteworthy and time-sensitive stories.

Drive Traffic From Other Sources

Another way to increase engagement for your posts is to send traffic to your page from other social networks and your newsletter.

Click the timestamp of your post to get the permalink. Then use a URL shortener (like Bitly) to create a shareable link. Grab the permalink of your Facebook post to share it in other places.

Share the post link on Twitter (or another social network) with an invitation to join the conversation. This will bring some of your Twitter followers over to Facebook to engage.

Alternatively, or additionally, include information about the discussion (along with the link) in your newsletter.

Takeaway: The more traffic you drive, the more fans you’ll get and the more likely they’ll engage with your content. Remember, newsletter subscribers, are loyal members of your audience. Lead them to your page so they can engage with you and your community.

Embed Posts and Videos on Your Blog

You can increase visibility and engagement for your Facebook content by embedding posts on your blog. To get the embed code for a post, click the timestamp, click the arrow in the upper right, and select Embed. Get the code for your Facebook post.

Copy your code and paste it into the HTML of your blog post.

You can include the full narrative with the media posted on Facebook (image or video) or just the media. The example below is a Facebook video I embedded on my blog to create more visibility for branded content, an important topic.

How to Create Killer Call-to-Action for Your Blogs

Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns.

What Is a Marketing Call to Action?

In marketing, your call to action is part of your advertisement that tells your target audience what they should be doing once they click on your PPC ad and hit your website or landing page. The simplest example of a call to action is “Buy now!”

The more information you can provide your potential customers with your CTA, the better it will be for all parties involved. You can let your audience know what to expect when they click on your ad, and you can help dissuade the wrong users from clicking by means of a clear and direct message.

Use a strong command verb to start your CTA

It’s all about being clear and concise with your CTA. You don’t have a ton of space in your ad to get your point across, with the character limit set at 35 characters per description line, so it is important to get straight to the point. Let your audience know exactly what you want them to do, and don’t dilly dally – start the CTA with the desired action.

  • Run an e-commerce website? Start your CTA with words like “buy,” “shop,” or “order”
  • Promoting a newsletter or white paper? Start your CTA with words like “download” or “subscribe”
  • Want someone to request more information? Try “fill out a form for…” or “find out how…”

Let’s refer to that white paper example. If you’re a marketing agency promoting your latest tips and insights, you want to be sure to that your audience understands exactly how to access that white paper. If your CTA read something like “Our latest white paper is available” you may not get a great click-through rate, as folks might not be sure where or when they can expect to get their hands on it. A call-to-action such as “download our white paper today!” is much more direct and informative, which should help improve CTR.

Use words that provoke emotion

You want to be able to elicit a strong response from your audience as a result of their enthusiasm. If your CTA is enthusiastic, then your audience will be enthusiastic too. Take a CTA like “buy now and get 50% off!” – not only are you providing them with a massive benefit, but who wouldn’t be thrilled to get their order for half off?

For someone looking to book a trip with their family, a CTA such as “plan your dream vacation today!” will excite them about the notion of a family trip and make them eager to click on your ad. A small, yet effective element here is adding an exclamation point to the end of your CTA in order to provoke that enthusiasm. It makes your CTA pop and gives it a little extra kick.

Select audiences that you need to reach to achieve your website’s goal.

=> Once you have your goal in place, it’s time to pick your audience. Start by writing a list of audiences your company naturally engages.

=> After writing out a list of potential audiences, answer the following questions:

● Which audience(s) is most critical to achieving the website objective?

● In what ways can you segment your potential target audiences out further?

● Segment by demographics, psychographics, location, industry, an individual’s role in

the organization and average annual revenue?

● Are certain demographics or characteristics of these audiences more important than

others?

● Are there any audiences who are unlikely to ever visit your website?

● What audiences do other stakeholders identify as important?

● What can these audiences do to fulfill your website’s objective?

Give your audience a reason for the desired action

In other words, what’s in it for them? Will it help them do their jobs better, lose weight, or save money? This will tie in heavily with your value proposition, or unique selling point (USP). Your USP is arguably one of the most important pieces of acquiring new leads, so creating a nice USP/CTA mash-up is a great way to increase clicks. A good example of this would be something like “call today to schedule your free consultation!” Not only have you stated the action you want the user to take (call today), but you have also provided them with a reason why they should take that action (a free consultation).

Map content to your target audience’s biggest questions or problems.

=> Here are some questions for brainstorming your content strategy:

● What is your target audience looking for online?

● What your company offers better than competitors/peers?

● Which of your competitive advantages does the audience care about?

● What questions would the target audience have before they could complete the CTA?

● What problems do they have that you can solve?

● What content you can create that answers those questions and solves those

problems?

● What content will influence them the most to take action?

Take advantage of the fear of missing out

This is actually one of my favorite tactics when it comes to a successful CTA. Fear of missing out, otherwise known as FOMO, is an extremely effective motivator. When people think they might lose out on an opportunity that might not come around again, they’ll be mighty quick to hop on the bandwagon.

One of the best uses of FOMO in your CTA is to mention a sale or promotion that your company is holding, and which won’t last forever. You probably get emails with this sort of messaging all the time, I know I sure do. I’m talking about messaging like “Shop today! Sale ends on Monday,” perhaps during a three-day weekend. Or even “buy now while supplies last!” during the holiday season. It’s tough to ignore a prompt like that, especially during a time-sensitive, under-the-gun type of situation (e.g. the Christmas season). Similar to provoking enthusiasm as we discussed earlier, provoking fear of missing out on your CTA is sure to get you some additional clicks.

Know your devices

Creating a killer call-to-action is important, that’s no secret. But I also urge you to consider customizing your CTA based on the device being used by your audience. Google considers desktops and tablets as the same device, as the screen sizes are roughly the same, and people use them for search in similar scenarios. An example of this would be a person sitting on the couch at night, who sees an ad on TV for a product they’re interested in. The next thing they’ll probably do is grab their laptop or tablet and search for more information on it.

However, mobile devices tend to have different user behavior and search intent than desktop/tablets, making it prudent to tailor your CTA based on the device. Users who search for something on their desktop or tablet are typically still doing their research, and are not quite ready to commit. But users searching for something on their mobile phone are often looking for “instant gratification” or fast results.

Someone could be walking down the street when they see an ad on a moving bus, whip out their phone, and quickly search for what they saw before it leaves their brain. Their search will also likely result in a phone call to complete the desired action, rather than browsing a website. My advice is to create a more phone call-centric CTA for your ads that appear on mobile devices. You could try something like “call now to get started” or “call us today for more information,” and that should help guide your target audience to take the action you want them to take.

There are two ways you can make this tactic even more effective:

  • Google gives you the ability to set a mobile preference for your ads, which allows you to designate certain ads to only appear for searches completed on mobile devices. With this option, you can focus your CTA on generating more phone calls.
  • You can also enable call extensions, which allow you to display your phone number alongside your ads. This option is available for all devices, and I strongly recommend that you take advantage of it, but Google automatically adjusts the way your call extensions are displayed on mobile searches. Instead of your number appearing, a small “Call” button will be displayed, allowing for one-touch dialing. This is what is known as Google’s “Click-to-Call” function.

Don’t be afraid to get a little creative

It’s important that you keep your CTA’s fresh, much like you should with your ad copy in general. A good, old-fashioned A/B test is a great way to identify which CTA’s bring you clicks, and which CTA’s bring you frowns. While your tried and true calls-to-action like the ones we’ve already discussed is always good to use, you really never know how they’ll perform in your account until you actually use them.

PPC is definitely a game of trial and error (which is why it can be frustrating!), and your calls-to-action are no exception to the rule. Something could look great on paper, or may sound great when a colleague recommends it to you, but the only way you’ll absolutely know for sure if something will work for your account is if you test it out. Your target audience may not respond well to what could be considered a “surefire CTA,” which is enough to make you pull your hair out. I recommend not only testing different CTA’s but being creative with them too. If your target audience isn’t responding well to your ads, you might as well try to think outside the box a bit!

Elisa Gabbert shared some examples of creative CTAs in a blog post if you are looking for some additional inspiration, while Dan Shewan examined what makes some call-to-action examples so effective in a separate post, so do your research!

Use numbers when possible

We, consumers, respond well to seeing numbers such as pricing, discounts, promotions, incentives, etc. It helps us to determine whether or not it’s worth splurging on items we desperately want but probably aren’t essential to everyday life. So when the opportunity arises, why not appeal to your target audience that way?

I am always a big proponent of including pricing information in your ad copy in general, and that includes your CTA. If a user sees your pricing information in your ad and decides to click through to your site, then you know they are still interested in the product or service you are offering. Now you know you have yourself a valuable click and an increased chance at generating a conversion. But, if you don’t include your pricing information in your ads, someone may click through to your site, excited about your products/services, but then get scared off by your prices; now you have yourself a less-than-desirable situation. This leads to the dreaded wasted spend in your account, and who wants to deal with that?

Try experimenting with your pricing information in your CTA, as well as any other applicable numerical information. A CTA such as “Shop today for TVs under $300!” not only shows a user how little they will pay for a TV, but it also hits on the FOMO element as well (pretty sneaky huh?). If you are running a special promotion for shipping, you could try something like “order by Sunday for 1-day shipping.” Maybe you are an auto body shop looking to incentivize your audience with a discount; your CTA might look something like “Book today! 15% off your next visit.”

10 Law Firm Digital Marketing Tips

1 in 5 business owners admits to not taking advantage of digital marketing. In the age where everything is taking place over the internet, it’s crucial your law firm digital marketing is the best that it can be.

There are many ways that you can improve the current digital marketing strategy used by your firm.

Let’s take a look at some tips to increase your site traffic and improve business. Read on for the list of law firm web design tips that you need to know.

1. Update Your Site

One of the worst things that potential clients could see is a website with information on it that’s out of date and no longer useful. Before linking your website to your social media platforms, take time, and scroll through each page of the site to ensure that all of the information provided is current.

law firm digital marketing

You’ll also need to check and make sure that clients can contact you from the web page. If the potential client has to search through various pages of your website to find out how to contact you, the likelihood of them leaving the page is high.

Up-to-date information and an easily found contact button can be the difference in no business and clients pouring in.

2. Search Engine Optimization Improvement

The benefit of using SEO keywords and landing pages is that your company page will appear when typed into the search engine. The better you are at using SEO, the more searches that your company webpage will appear in.

The more that your webpage appears in searches, the more likely it is that your site will get more traffic and more clients. Appearing in more searches can also help you to generate better leads.

If you’re looking for a way to gain quality legal leads, check out this link, and find new clients.

3. Be Active On Social Media

More and more people and businesses are beginning to conduct business online. 

The best way to improve your digital marketing is to improve your online presence. This means more than posting to your social media platforms; it also means taking the time to interact with your followers.

Followers enjoy when the people they follow take the time to ask them their opinion or answer any questions that they may have as it pertains to future or current products or services. Depending on your followers’ demographic, you may want to post weekly question and answer sessions or post a video that showcases the services offered by your firm.

Law firms won’t find any use in platforms such as Snapchat or Tik Tok. Still, other platforms such as Instagram and Facebook are platforms that you need to take advantage of because those are platforms that potential clients will use.

4. Post Quality Content

You don’t have to post flashy content, but the content posted to your site needs to be relevant and contain correct information. Posting content that has inaccurate information can be detrimental to the reputation of your company. Then potential clients will begin questioning what other things you’re not providing the correct information about.

The information that you share on your website should be informative yet easy for everyone reading it to understand. Overly complicated information can leave potential clients confused, but it’ll also have them trying to find the exit button to close your site.

Make content engaging and scannable for readers. Also, ensure that all of your content captures and keeps the attention of your audience, people’s attention spans aren’t very long, so if your content is boring then you people won’t continue reading your posts.

5. Create a Blog

The blog section of your website can feature legal advice on various topics. For example, if you specialize in personal injury claims, then you can publish blog posts about the steps that the victim needs to take when pursuing legal action.

You must understand that more goes into a blog than just posting engaging articles for people to read. You’ll need to come up with a plan and calendar that helps you keep everything sorted.

On this calendar, the times and days you’re releasing content are written out to help keep you busy. If you don’t personally have time to do this, then you can always create a content management team that writes and publishes the written articles to the blog.

This team will also be in charge of producing videos and infographics now and then to grab readers’ attention.

6. Have a Strong Call To Action

A call to action compels the reader to make a decision and contact you to employ your services. If your call to action is weak, then it’s not demanding that the person make a decision.

Your call to action should focus on what you want the reader to do when reading it. Do you want them to send you an email or place a phone call? Do you want them to subscribe to your blog?

At the end of the call to action statement, the reader should prepare to do what you’ve asked them to do. Before publishing your call to actions, test them out on people that work within your firm and ask if the CTA moved them and how it moved them.

7. Hire Professionals

Your area of expertise is in the legal field; therefore, it’s understandable if you don’t have the time or knowledge to improve your digital marketing strategy. This is the time to hire a professional team that can take your digital ideas and put them into motion.

The team that you hire will help you improve your plan so that it genuinely works for the needs of you and your company. They may also make some suggestions that will help to increase traffic to your website.

If you’re a smaller firm that’s just starting, then taking a little extra time to research the tactics that your competitors are being used by, then improving from there can be beneficial. That way, you’ll know what tactics are working within the legal industry and which ones are failing miserably.

Once your company gains traction and your income increases, you can then bring in an outside team to improve your law firm web design.

8. Increase Your Video Marketing Skills

Earlier, we discussed the use of video content on your social media platform, and now we are going to consider using it throughout your website. There are many things that you can use video for, such as marketing your skills or even better-displaying customer testimonials.

Videos should be quick and engaging to keep the watcher’s attention. Before publishing a video, you should take the time to create a logo based on your company’s brand. This logo will appear in every video that you post to your site, and when people see it, they’ll immediately know what law firm they are about to learn about.

9. Add Live Chat Features

People don’t mind emailing you to find out the answer to a question, but if they can obtain the solution when they ask it, that’s even better. Consider adding a live chat feature to your website.

This will give former and potential clients the ability to ask a question that they want the answer to in real-time. This will also improve your firm’s reputation because clients will know you as a firm that provides answers without delay.

Most companies that have a live chat either have a team that is continually evolving to ensure that chat is covered at all times or use chatbots that offer automated responses to various questions.

10. Use Email Newsletters

To stay at the forefront of your client’s minds, think about sending weekly newsletters to their emails. The newsletter should feature relevant information that the reader needs to know about for the upcoming week or month.

If you’re planning on hosting events throughout the month, you’ll also want to ensure that readers have access to a calendar for the scheduled events. A newsletter shouldn’t have long drawn out paragraphs instead of opting for short sentences that are packed full of information.

Law Firm Digital Marketing Has Improved

When it comes to the law firm’s digital marketing strategy that your firm uses, there are many ways that you can improve and enhance the quality of your plan. From becoming active on optimal social media platforms to upgrading your use of search engine optimization, your firm can be successful on all fronts.

Our site focuses on providing our clients with the services they need to improve their company’s digital marketing plan. If you need some help or want to look at our landing pages, continue browsing our site today.

5 SEO Title Tag Tips for Better Ranking and Traffic

Do you think title tags matter in 2019? Yes, they do. Studies show that people changing their title tags had witnessed a notable improvement in their website rankings. Then, site owners often ignore click-through rate or forget about it. They do not realize that that CTR helps in boosting site traffic. When it comes to traffic via increased clicks, it helps in increasing your website’s rankings in specific situations. As far as SEO title tag optimization is concerned, not all methods may work to your benefit, but many of them will help you improve rankings. It is all about using the best practices and experimenting with different SEO title tag tips.

According to an article published on https://www.forbes.com, every web page must include the relevant title tags. It helps Google and the other search engines to figure out what your website is about easily. Make sure the title tag copy has the keywords (KWs) and search terms that match user intent and align with what your target audience wants.

You create title tags to meet the needs of your website visitors. If you include KWs or phrases based on what users, you will be able to reach out to the right kind of users. Random and irrelevant KWs will mislead your visitors to unrelated content.

Read this article to learn more about these five SEO title tag tips and tricks for improved traffic and ranking or simply consult Clientsurge Washington DC SEO.

1. The use of dates

Consider these things like top TV actor nominations for a supporting role in 2018. You can use something more precise such as best fantasy-drama of 2018. It means using dates in your title tag KW research.

You can use Google AdWords, Keyword Explorer, or for that matter SEMrush to do the keyword research. Then, if you search for 2019, you may not get sufficient data. Therefore, you should look for actor nominations in 2018 or 2017.

Make the most out of WordPress (WP) or any other CMS. When you use Yoast plug-in, you will see your title tags update automatically every year or every month, thus leveraging the same. It may not work for all situations, but work wonders for specific KWs.

2. Numbers help you improve rankings

Yes, numbers in title tags work. The common examples are 5 signs to show that you are stressed or how can millennials save 10 percent on home insurance.

You need to be specific when writing title tags because it helps in improving CTRs sometimes. It works for you due to cognitive bias. The human brain is conditioned to discover things that are specific and stand out from the  SEO Content Buyers.

A visitors’ brain is trying to determine things that it can grasp on easily. That is the reason why you should use numbers because they are specific and stick out. Therefore, you can expect to see higher CTRs and rankings because of these numbers.

3. The use of call-to-action

Though you may not always find call-to-action (CTA) in keyword research, these help in making users click your title tag. The CTAs are nothing but action verbs to motivate people to take some action after visiting your website. These words or phrases are, listen, download, buy, learn, subscribe, and things like that.

When using these action words, they add some excitement, thus motivating the visitors to do something or take some action. The users are not merely entering text in the search box.

When visitors see your title tag with a CTA, they realize, “Wow, I have an e-book to download.” It provides something additional to the users and boosts your CTR in that way.

4. Title tag length

Some title tags are too short or a few lengthy because people try to include all the KWs in the tag. It is nothing but stuffing your title tags with KWs. Google will truncate lengthy title tags and therefore, stuffing it with too many KWs will not help you at all.

Lengthy title tags will not let you improve your website traffic or ranking. A short tag, on the contrary, with a relevant keyword will help you boost site ranking significantly.

The best practice is using title tags that are not more than 50-60 characters. Try to use the KW within that character limit. Use the best KWs in the title that is short and to the point.

Do your KW research and find the search terms that your potential audience wants or uses. You can use title tags like Wine delivery Calgary or Flower delivery Canada. These title tags work and you would see a boost in your website’s ranking.

5. Ask a question

If you include a question together with your KW in the title tag, it helps in improving your website traffic and ranking. Let us explain this point with the help of an example. You can include questions like “Where to shop for perfumes in New York City?”

Your KW maybe shop for perfumes but by asking a simple question, you arouse the curiosity of the visitors and induce them to click on your website URL. This way, you build a curiosity gap.

When you ask a question, you benefit because you get a featured snippet. These are normal questions, which people ask and if you can include them in your title tag, users will find it in the tag, thus resulting in increased traffic and better rankings in the search engine results pages (SERPs).

These little things matter when it comes to your website SEO.

Conclusion

You can use some of these tips and ideas to optimize your title tags. Use them in situations that will help to boost your website’s traffic and rankings. If you like these tips, there is nothing like it. You can implement the best SEO practices to improve your title tags and drive quality traffic to your website.

There is no shortcut to the process. You need to spend some time and effort to write the best copy and integrate the keywords seamlessly to improve your site’s rankings.